2024 Clients

Tell us about yourself.

I’ve always had a passion for baking, but for much of my 20s, I was focused on exploring the world. I travelled extensively, lived abroad, and worked various jobs to support my travel adventures. However, in 2021, while living in Ireland and working remotely during a strict lockdown, I had a moment of clarity. It made me realize how unfulfilled I felt in my career and how strongly I longed to pursue a dream I had always held: to open my bakery. That was the turning point, and I knew it was time to finally take the leap and turn my passion into a reality. I enrolled in a 2-month pastry program at a Michelin Star level culinary school in the South of France, and from there, my love of baking grew. In 2022, I got my first role as a baker for Michael’s on the Thames.

Tell us about your business. 

Sweetopia Bakery was officially born in March 2023. Originally, my business was a side hustle while I worked full-time. In September 2023, I took the leap, and Sweetopia became my full-time venture. In December 2023, I leased my own commercial kitchen, and in August 2024, I opened my retail shop. I mainly sell my products at various markets in the London area and beyond. I also recently started wholesaling my products.

My business is rooted in the belief that every bite should bring joy and a sense of nostalgia, reminding our customers of the simple pleasures in life. I specialize in handcrafted, from scratch baked goods and desserts that offer more than just a taste experience—they take you on a journey. We offer everything from 4oz gourmet stuffed cookies to customizable French macarons, decadent mini cakes, and flaky buttery croissants!

I am the sole employee, but my family helps extensively with production and markets. I hope to hire to help my business grow in the New Year.

What services/programs have you utilized at the London Small Business Centre and how have they helped your business?

In 2023, when I was in the start-up phase of my business, I met with Paul from the London Small Business Centre and he helped answer all my questions about the ins and outs of starting a food business which really gave me the knowledge and confidence to move forward. I was also fortunate to be a part of the Foodpreneur Program, where I attended round table sessions with experts in the food industry who offered valuable insights and information that helped me grow my business. I also received a grant through this program, which I used to purchase a dough sheeter and chocolate tempering machine, both of which have helped me to significantly increase my production capabilities.

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?

My journey into the world of baking began in my grandmother’s kitchen, where I spent countless hours learning from her. Her secret recipes and the joy she found in sharing her creations with family and friends left a lasting impression on me. Combined with my love of baking, I also had a strong desire to be my own boss and pave my own path.

What were some of the challenges you faced getting started and how did you overcome them?

As a food business, finding a shared kitchen to operate out of was the initial challenge, given that home kitchens are not permitted in London. The Small Business Centre was able to advise on some available options and I was able to find a kitchen. As my business grew, working out of a shared kitchen became more and more difficult due to production limitations, so next I had the challenge of finding my own commercial space. I persisted in my search and lucked out and found a really fantastic location.

As a busy entrepreneur, what do you like to do when you take a break?

Whenever I get the opportunity, I like to travel. I also like to kayak and do creative activities like pottery.

Can you tell us about an entrepreneur you admire and why?

 My parents own a successful flooring business that has been around for over 37 years. I have seen them go through the highs and lows of entrepreneurship. I am inspired by their dedication and perseverance, and their ability to look towards the future.

What’s in the future for your business? 

My goal for Sweetopia Bakery is to one day open a café where we will offer afternoon teas and cater special events. I would also like to publish a series of cookbooks with our specialty recipes.

Learn more about Sweetopia Bakery. 

 

Tell us about your business and why you started this business.

My name’s Andy Coughlin. I’m with New Leaf Planet based Food. We run the New Leaf food truck and use the facilities at The Grove, which we were introduced to through the Foodpreneur Advantage Scale-up program. Before that, we were very excited to expand our company and grow our business to get into a retail market to develop a couple or three of our different products to sell in a specialized market. Because we are plant-based, we wanted to ensure that people who loved their food so much at the food truck would have a place to purchase it in the retail setting.

What challenges do you face, and where did you find support to overcome them?

Some roadblocks we had were trying to determine how to market the product. The Foodpreneur Scale-up program [delivered by the London Small Business Centre] offered us really good solutions. There was a lot of information provided by the Program that I honestly had never considered. We had specialists come in on a weekly or bi-weekly basis to help us discover where our specific needs lay, whether it be packaging, learning about handling food or marketing, and learning about how to scale your business. It was suitable all the way through and was a very, very good program. We had some great people who came in, some experts who talked to us about packaging and the certain ways to do it. All of the nutrition label information that we are required to have was very enlightening and helped us fulfill the need there.

What accomplishments are you most proud of?

The biggest thing we’re happiest about is seeing the food truck go from a dream and an aspect that we thought, “What the hell, we’ll do it,” to a reality and a going concern with excellent followers. We have put out a great product, and people come and find us, and they really enjoy our food. So that’s our excitement. I enjoy it, and it’s been a fun thing along the way.

What advice do you give to someone who is just starting?

The big thing I would say is to do your research about your target market and find out how successful your product will be. Whatever business you’re starting, be it a service or a product, find out the real desire and need and what people will pay for that.

 

Learn more about New Leaf Planet Based Food.

Tell us about yourself  

My name is Gbenga Awomodu. I am a certified marketing communications and project management professional with over 10 years of experience in various industries, including technology, media, film and television, oil and gas, energy, healthcare, power, and transportation. While my bachelor’s degree was in chemical engineering, I embraced my passion for marketing communications, which led to my first job at General Electric (GE) and several marketing roles at Samsung, where I managed numerous large-scale marketing and communications campaigns across the continent and nationwide. In Canada, I have worked as a Content Strategist at Ingram Micro, a leading technology distribution company, and I am currently completing the Chartered Marketer programme powered by the Canadian Marketing Association. I have a professional diploma in marketing from the Chartered Institute of Marketing (CIM) in the United Kingdom. I am a member of the International Association of Business Communicators (IABC), CIM, and the Project Management Institute (PMI). 

Tell us about your business  

TweakCentric Solutions Incorporated is a marketing communications and content solutions company that helps individuals and organizations connect better with their key stakeholders through storytelling. Through tweakmycontent.ca, we work with personal brands and small businesses to shape their personal brands and achieve their career goals through editorial services like resume/CV and admissions essay review and editing. For small businesses and other corporate organizations, tweakcentric.ca provides an avenue for strategic marketing and communications solutions to help drive business objectives. Our range of services includes Content Marketing, Multimedia Production and Design and Development of websites, apps and creatives. 

What services/programs have you utilized at the London Small Business Centre and how have they helped your business? 

I have participated in several programs and training at the London Small Business Centre over the last year, including workshops on bookkeeping, tax management, social media management, crafting a business plan, how to access funding for small businesses and video content development. Through the New Start monthly newcomer mentoring program I was selected for earlier this year, I have met amazing immigrant entrepreneurs here in London, Ontario and been inspired by their stories. I have also participated in the New Start – Newcomer Build Your Business Class, which, alongside other training, has provided me with valuable tools and resources to establish and grow my business here in Canada. I now feel more informed and empowered to navigate the Canadian market better. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  

I explored being an entrepreneur in 2020 – just before relocating to Canada. I started a marketing communications and content solutions company to formally explore my passion for storytelling and helping personal and corporate brands connect with their key stakeholders. It gives me great pleasure when clients I work with are able to unlock new opportunities due to my work with them.  At the time, it had provided a rewarding experience while my family and I awaited our permanent residency documents. A year later, I registered the same company name in Canada, though I could not do much with it two years later after my employment ended abruptly in July 2023.

As a busy entrepreneur, what do you like to do when you take a break?  

When I take a break from work, I love to spend time with my family, listen to music, or even play the piano and sing. Sometimes, I take a walk or go to fold some clothes.  

What is the #1 small business book/blog/website you would recommend? 

I recommend Donald Miller’s How to Grow Your Small Business. I particularly love how he breaks down the six-step plan to help one’s business take off using the six parts of a plane. 

Is there anything currently happening in the London business community that excites you?  

I am excited to see increasing momentum in the support for and promotion of the set-up and growth of technology and tech-enabled startups here in London.   

What advice would you give to an aspiring Entrepreneur today?  

Know your market and be clear about who your customers are and their needs. Based on the scale of your operations, devote a lot of time and resources to understanding their needs as macro and micro economic indices evolve. Stay nimble and be ready to fail fast, so you can succeed faster. 

What’s in the future for your business?   

Over the next 12 months, we aim to diversify our client base — working with mid-sized corporations, social enterprises and personal brands — and grow revenue consistently to over $20K monthly. In the long term, we aim to serve some of the biggest and most innovative brands in North America.

Learn more about TweakCentric Solutions.  

Gisele Ngam graduated from Fanshawe College’s culinary management program. She also has a Bachelor of Science in Biochemistry. She moved to London in 2021 and now owns Unik Afrifoods, an African-Caribbean grocery store and take-out restaurant. She completed the Starter Company Plus training in 2023.  

Tell us about yourself.  

Hi, I’m Gisele Ngam, and I started Unik AfriFoods in October of 2023, officially opening in February of 2024.  

My journey began in the food industry as my mom owned a restaurant, instilling in me a passion for food from a young age. When I arrived in Canada, I had the idea of opening a restaurant called African Roundavo, aiming to bring African flavours to the Canadian market. Unfortunately, the onset of the COVID-19 pandemic derailed those plans, prompting me to shift my focus towards catering. Since 2019, I’ve been catering events of all sizes, honing my skills and building my reputation.  

In 2021, I relocated to London and pursued a culinary management program at Fanshawe College, graduating in 2023. This experience exposed me to diverse foods and cultures, further fueling my passion for culinary exploration.  

Following my studies, I felt compelled to establish a kitchen of my own. I began searching for suitable locations, ultimately leading to the creation of Unik AfriFoods.  

What did you learn about yourself in the early stages of the process as a business owner?   

In the early stages of my journey as a business owner, I learned a great deal about resilience. Despite careful planning, unexpected challenges arose that I had to navigate. However, I remained determined to push forward and see my vision through to completion. My initial motivation for starting the business stemmed from a desire to have my own business and generate income—it was a dream I was determined to fulfill.  

Can you describe a day in your life?   

Currently, my day begins with getting my son ready for school and seeing him off at the bus stop. Once back home, I tackle a few tasks before heading to the restaurant. Upon arrival, I dive into inventory management, ensuring everything is accounted for and well-stocked. Throughout the day, I handle various operational responsibilities, from overseeing staff to running errands to ensure the smooth operation of the restaurant.  

What is your most rewarding accomplishment so far?  

My most rewarding accomplishment thus far has been bridging the gap in the availability and affordability of African food and fresh produce in London. When I moved here in 2021, I faced challenges in finding these items locally, often having to travel to Toronto at a considerable expense. Opening my own business was a way to address this need, and I’m proud to have succeeded in providing the community with access to these products at affordable prices. The appreciation and satisfaction expressed by people in London has been incredibly rewarding and affirming.  

How do you maintain a good work-life balance?  

Maintaining a work-life balance is essential for me, especially as a single mom. I prioritize spending quality time with friends and family whenever possible. Being present in my son’s life and giving him the attention he needs is a top priority. To manage my workload effectively, I provide opportunities for employees and train them to take on tasks, allowing me to delegate and shift some of my responsibilities. This balance ensures that I can fulfill my professional obligations while also being there for my son and nurturing important relationships in my life.  

Best advice for someone who wants to open a new business today?   

My advice to someone considering opening a business is to never stop fighting for your dream. If you have a dream, go out there and pursue it. Often, the only thing holding us back is our own thoughts and fears. Believe that you can accomplish anything you set your mind to and be open to the possibilities. Many successful businesses and entrepreneurs have achieved their goals by overcoming their fears and staying committed to their vision. So, don’t let doubts or uncertainties hold you back—take that leap of faith and pursue your dreams with determination and perseverance.  

Learn more about Unik AfriFoods.  

Tell us about yourself.     

We are Marcelo and Wallace, the owners of Frittos & Co. When we started to think about the business in 2022, my business partner Wallace approached me at the gym. With my background in a similar business in Brazil, Wallace felt I was the right person to talk to about opening a business. We discussed various ideas, and I suggested leveraging our Brazilian culture, particularly our authentic Brazilian croquettes, to appeal to the Canadian market. This unique selling point led to the concept of Frittos & Co., and we decided to introduce Brazilian croquettes to the Canadian market.    

What did you learn about yourself in the early stages of operations?     

In the early stages of opening our business, we learned that progress happens in steps and mistakes are a natural part of the learning process. It’s essential to learn from these mistakes as they occur in different stages of development. Even now, we continue to make mistakes, but the key is consistently learning from them, enabling us to grow and improve. This continuous learning process is a key part of our business strategy.    

If you were to start your business again, what would you do the same, and what would you do differently?     

Given the opportunity, we would replicate our approach and decisions exactly as before, except for one adjustment: investing in better machines from the onset. Beyond that, we wouldn’t alter anything else. We firmly believe in learning from our mistakes, which has significantly shaped our business into what it is today.     

Can you describe a day in your life?    

We start our day caring for our kids at home before heading to the factory. At the beginning of each week, we make plans and review the schedule of all orders to ensure everything is set up and ready to go, allowing us to stay on track. Within the factory, we handle everything from packaging to making Brazilian croquettes.     

Our products are currently shipped to 25 cities in Ontario and distributed to 70 vendors between Ottawa and Windsor. While we are focused on Canada, we are actively working on obtaining certifications to expand into new countries. Our vision is to become a global brand, and we have clear plans for expansion in the next 1, 3, 5, and 10 years.    

What has been the most rewarding accomplishment and continues to excite you?     

Our most rewarding accomplishment thus far has been witnessing the sheer delight on people’s faces when they try our products. It’s an indescribable feeling to see their surprised and smiling reactions. The fact that people choose our brand because they genuinely enjoy our products brings us immense happiness. Our product line is carefully crafted to cater to both Canadians and Brazilians, ensuring there’s something for everyone to savor.    

Looking ahead, we have clear dreams and plans for where we want to be in the next 1, 3, 5, and 10 years. We’ve mapped out all the necessary steps to make these plans achievable.    

How do you maintain a balance between your business and family life? And where do you find inspiration?     

At this stage of the business, achieving life balance is challenging. We recognize the necessity of dedicating extensive time and attention to business. Separating family and work isn’t always feasible, as the business demands constant attention. It’s a phase where we always need to be fully engaged and present.    

However, our process for creating new products and packages is deeply inspired by our family. Personally (Wallace), my newborn and the desire to provide for him are my primary source of inspiration.    

What is the best advice you received from someone when you open your business? And what advice would you give someone?     

The best business advice I’ve received is to persevere despite mistakes and challenges. This perseverance has been the cornerstone of our journey, helping us maintain consistency in our efforts and overcome hurdles.    

To someone starting a business, I advise them to follow their passion and create something they’re truly passionate about. It’s important not to simply copy others but to pursue your own unique path and ideas. This is what will set you apart and make your business stand out.     

What services or courses did you take at the London Small Business Centre?     

At the London Small Business Centre, we participated in the Foodpreneur Advantage Scale-up Program. The program provided us with valuable insights, corrections, and guidance, especially when we encountered challenges.    

Learn more about Frittos & Co.       

 

Tell us about yourself.

I was raised in a business-oriented family and started working from a very early age. When I was 23 years old, I opened my first business, a hardware store, which was my first step to building my construction company. During this stage of life, I got a bachelor’s degree in economics.

In addition to being a young businessman, I got my first job as a part-time professor at Autonoma University and Littoral University in Colombia while I continued managing the business. The political circumstances in Colombia led me to leave the country and settle in New York, where I opened a travel agency where I worked for seven years. After that, an opportunity to return to my country arose as I started a new venture that imported electric materials from China. The political situation had not changed much, therefore I decided to immigrate to Canada in 2005.

Tell us about your business.

In Canada, I kept an open mind, tried different options, and held various positions. In 2009, I started working as a part-time contractor, doing painting jobs while working in sales, but I always thought of starting my own business. In 2013, I decided to venture out and started the Davinci Contractors Company. We started working full-time, painting and renovating.

We renovate basements, bathrooms, kitchens, full houses, and apartments.

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?

Being cautious about running the business, we sought help from the Small Business Centre to organize it. We took advantage of the excellent training provided by the London Small Business Centre.

What were some of the challenges you faced getting started, and how did you overcome them?

The main challenges in every business are getting clients, building a reputation, and growing. We always try to maintain a high-quality standard and excellent customer service.

What do you like to do when you take a break?

I like to travel to other countries.

If you could sit down with any business leader or industry expert, who would you choose and why?

I would like to learn how to enter into the big Canadian companies as a contractor and provider of our services.

What’s the best business advice you’ve ever received and why?

Try to keep your clients and always provide excellent service.

What’s in the future for your business?

To grow and enter the commercial market in big construction projects.

Learn more about Davinci Contractors Group Inc.

 

Tell us about yourselves.    

Hi, I’m Scott Verhaeghe, a massage therapist, and together with my business partner Kayla, who is a licensed physical therapist, we run Function First Physiotherapy. Our focus is on physical rehabilitation, offering services in both massage therapy and physical therapy. We started the business together in 2016 after working together at a previous company. Our idea originated from dissatisfaction with the way that business was being run. We believed we could provide a more client-centred approach by branching off and starting our own company.  

What did you learn about yourself in the early stages of the process as business owners?  

In the early stages of becoming business owners, we discovered our capability to handle much more than we initially believed, and we realized the importance of seeking assistance. Asking for help navigated us through the learning curves inherent in entrepreneurship. Initially, we based some decisions on our past experiences, but we learned to trust ourselves and make decisions aligned with our vision for the business. We’ve also embraced the need to adapt and change our approach to align more closely with our desired way of running the business.  

If you were to start your business again, what would you do the same, and what would you do differently?   

When reflecting on what we would do differently and what we would do the same, it’s clear that there are numerous aspects we could have handled differently, but those realizations often come after the fact. There were many steps we could have altered or decisions we could have made sooner, yet it’s important to acknowledge that our past actions have led us to where we are today. While we could have taken some bigger leaps, the consistency and decisions we made ultimately brought us to our current position.  

What we would do the same is take the initial leap into entrepreneurship. Despite any challenges or uncertainties, taking that first step was crucial, and it’s a decision we wouldn’t change. 

Can you describe a day in your life?  

Our day-to-day routine varies depending on the day, with different shifts and team members working alongside us. Typically, our day begins around 9 a.m., when we check emails and phone messages. Given that we’re a small business, we rely on our other practitioners to respond to messages. Following this, we begin treating clients right away.  

Finding a balance between working for and in the business is key. Kayla has found it crucial to block off specific times throughout the week to focus on administrative tasks and financial matters.  

What has been the most satisfying and excites you the most about your business?  

Our most rewarding accomplishment has been achieving a level of business operation where we can step away and spend time with our families while still trusting that everything runs smoothly in our absence. Being able to expand the business comfortably with practitioners we adore, and trust has been immensely satisfying. 

What excites us the most, for Scott, is seeing people progress and heal, witnessing their improved daily function, and receiving positive feedback on how our treatments have positively impacted their lives. It’s also rewarding to see a shift in people’s perceptions as they begin to recognize and appreciate our businesses.  

For Kayla, the excitement comes from building a sense of community within our practices and fostering relationships with our clients that go beyond a clinical experience. Creating a welcoming environment where people feel connected and supported is truly gratifying.  

How do you maintain a healthy work-life balance?  

Over time, we’ve seen significant improvement in our ability to trust that the business will run smoothly without our constant oversight. This has granted us the freedom to have administrative days and not be tied down to a strict five-day workweek. We’ve also been able to schedule more family time, fulfilling our initial goal of achieving a better work-life balance. However, it’s essential to recognize that the business is always present to some extent; finding a balance between saying yes and no is crucial to maintaining boundaries and preserving that balance.  

Where do you find inspiration?  

The clients drive us forward. Helping them feel better motivates us to continually improve our treatments and strive to be better for our clients. Their well-being is our priority, and seeing their progress fuels my dedication to providing the best care possible.  

What is the best advice you received from someone when you opened your business?  

For me (Scott), someone mentioned Coopetition, which is Cooperative Competition, and it really shifted my mindset. I realized that I don’t need to view every similar business as a competitor. In fact, we can use each other as resources and refer within our community to build a network and strong foundations. It’s about recognizing that I may be strong in certain areas, while other small businesses within the area are strong in different areas.  

For Me (Kayla), it’s all about abundance versus scarcity. There are so many practices and patients in our field, as people are always getting injured and needing help. This has allowed us to really build a network. If someone comes to us who is hurt and it’s not our strong point, we can recommend them to another small business, and vice versa. This mutual support benefits everyone involved and fosters a sense of cooperation within the community.  

What is the best advice for someone who wants to open a new business today?  

Remember to celebrate the winners, no matter how big or small their victories may be. It’s natural to get caught up in pursuing the next goal, constantly focusing on what you should have already accomplished—the “should haves” and “must-haves.” However, it’s equally important to take a moment to reflect on everything you have achieved and how far you’ve come. Acknowledge your successes, no matter how small they may seem, as they are integral to your journey towards success. Celebrating your achievements helps maintain motivation and provides valuable perspective on your progress.  

What service did you use at the small business center, and how did they help your business?   

At the London Small Business Center, we accessed the Starter Company Plus Program, which greatly benefited our business. The program assisted us in developing a comprehensive business plan, guiding us through the dos and don’ts of entrepreneurship. Through classes and hands-on experiences, we gained valuable business knowledge and skills necessary to apply for subsequent grants, which played a crucial role in starting our business. This support was particularly helpful as it provided us with the business background needed to complement our expertise as practitioners.  

Additionally, the Small Business Center offers webinars and continues to be a valuable resource for us even after seven years. They regularly send us pamphlets and emails, and during the challenging times of the COVID-19 pandemic, they played a crucial role in helping us keep our doors open. Their ongoing support and assistance have truly been invaluable to our business.  

Learn more about Function First   

 

Tell us about yourself.  

My name is Alaa Senjab, and I’m the owner of Burger Factory and Mustang Desserts in London, Ontario. I established Burger Factory in August 2019, followed by Mustang Desserts three months later. Both ventures began after I moved to Canada, with a shareholder who shared an interest in starting a business. 

Initially, I entered the food industry by establishing Burger Factory as a Canadian franchise, making this the first franchise in London, Ontario. After three months, I started in the dessert industry opening Mustang Desserts, drawing inspiration from a café concept in Turkey. Here my team and I serve a variety of treats such as crepes, waffles, and pancakes topped in different types of Belgium and Nutella chocolates. 

What did you learn about yourself in the early stages of operations? 

In the early stages of operating my business in London, Ontario, I learned that adapting to a new market and culture was crucial for success. Coming from a different background, I realized the importance of thoroughly understanding the local London market and culture before developing a business plan. Utilizing resources like the Small Business Center proved invaluable, providing insights that enhanced my understanding of the Canadian business landscape. 

What would you do the same and what would you do differently if you were to start your business again? 

Reflecting on my experience, there are certainly aspects I would approach differently if starting anew. Setting up efficient systems and optimizing the business flow from the beginning would be a priority, making operations smoother and more manageable. This streamlined approach would be replicated at future locations to ensure consistency and ease of management. 

I would also maintain the same approach of catering to a diverse range of customers’ needs, whether they’re beef lovers, vegetarians, or dessert enthusiasts, we are able to meet all their needs at the Burger Factory or Mustang Desserts. This inclusive approach allows us to serve a wide demographic and fulfill various preferences simultaneously, fostering a sense of inclusivity and satisfaction among our clientele. 

Can you describe a day in your life? 

My days are busy and packed with tasks. I start early, ordering supplies and checking fresh ingredients with my team for our daily prep. Throughout the day, I focus on providing excellent service to our customers, overseeing operations, and ensuring everyone is happy. With long hours – typically 12-hour days, seven days a week – running multiple businesses requires constant attention and dedication. Despite the intensity, seeing satisfied customers makes it all worth it. As I say, “It’s customer satisfaction; whenever the customer is feeling happy, it just makes me happy and encourages me to do more and more.” 

What excites you the most about your business? 

What excites me the most about our business is the recognition and impact we’ve achieved in the community in such a short time. Despite the challenges, like closures during the COVID-19 pandemic, both of our ventures are well-known and respected. It’s incredibly gratifying to see our hard work and dedication paying off. 

How do you maintain value between your business and family life? 

Maintaining a balance between work and family life is essential, especially when starting a business. In the initial stages, there’s often a need to dedicate more time to the business to get it up and running smoothly. However, it’s crucial to prioritize and set aside dedicated time each day to spend with family. 

As the business becomes established and operations stabilize, delegating tasks within the business becomes possible. This allows for more flexibility in scheduling and enables more time to be spent with family. 

When do you find inspiration? 

I find inspiration for our menu and new business ideas by treating my business like my baby, constantly seeking ways to innovate and attract customers. Feedback from both customers and people outside the business is invaluable. I listen to their suggestions and ideas, and then bring them to life while ensuring they meet our quality standards. By staying attuned to our customers’ needs and desires, we continuously evolve and improve our menus within both businesses.  

Best advice for someone who wants to open a new business today? 

The best advice for someone opening a new business today is to thoroughly understand the local market, know your target audience, and attend lectures or workshops to learn how to develop a solid business plan. Additionally, seek support from resources like the Small Business Center to find the right assistance and guidance. I learned with the Centre about Marketing and how to start a food business. 

What is the best advice you received from someone when you opened your business? 

The best advice I received when opening my business came from the London Small Business Center, emphasizing the importance of finding the right support system to bolster your business’s success. 

Learn more about Burger Factory

Learn more about Mustang Dessert

 

Tell us about yourself and your business.

My name is Vanessa. I’m one of the owners of Casa Manioca, where we sell delicious Brazilian snacks such as croquettes, cheese bread, mini pies and empanadas. We started our business back two years ago. My family has always had a passion for cooking and hosting, and when my sister moved to Canada, we decided to turn our family recipes into a business. 

How has the Small Business Centre supported your business?

The Small Business Center and the Foodpreneur Advantage Program helped us a lot from the beginning with the business concept and how to turn it into a corporation. In the beginning, I had no idea what to do. As an immigrant, I had no idea how to start a business in Canada. I seek it for information on how to start with the paperwork. Also, once we opened the business, we needed some help with strategies for sales, packaging and mentorship. The Small Business Centre has always been part of our history.  

What are some of the challenges that you faced, and how did you overcome them?

As a small business, we have many challenges every day. The main challenges are finding information on our daily operations, where to purchase equipment, how to find out about regulations for the food business, and how to increase brand awareness of a product not well known in Canada. All the meetings and mentorship that we have attended have helped a lot in growing our business. 

Can you share some of the accomplishments you are most proud of?

We started in a shared kitchen, renting the place for one day a week, two days a week, and then the demand started increasing, and in less than a year, we opened our storefront (at 140 Fullarton St, London, ON). I’m very proud of our storefront, and it’s been growing. Besides the storefront, we are also growing our wholesale business. We currently sell to places in Kitchener, Waterloo, Toronto and Pickering. Our goal this year is to increase the wholesale. 

Learn more about Casa Manioca.

Tell us about yourself. 

I’m Shannon, the owner and Master Fermenter of Booch. We’ve been making delicious beverages for nine years now. Booch was born from my creative passion to help heal guts and spread connection, and I can confidently say we have been successful in achieving this goal since day one with every sip and every sample.

Before Booch, I was a manager at Eat Green Organics, a local organic food delivery service. Before that, I worked as a server at The Keg and for the charitable arm of GoodLife Fitness, the GoodLife Kids Foundation.

Health promotion has always been at the core of my values and continues to be at the forefront of what we do at Booch.

In 2019, we expanded our product offerings beyond kombucha and started a new line called Moonbrew—a fermented honey and green tea tonic. Since then, we’ve also experimented with small batches of Fire Cider, raw-infused honeys, vinegars, and even mushroom tinctures.

I am currently enrolled in a Soul of Herbalism course at the Dandelion Farm, where I study herbal medicine every month. In the past, I’ve taken part in the Shamanu Earth Wisdom teachings through the Living Centre, completed a Food Security certificate through Ryerson University, and a Plant Consciousness & Herbal Field Experience with Christine Dennis. I hold a degree in Health Sciences from Western University and specialized in Health Promotion. I have always been committed to growing my skills and knowledge, and if you can’t tell…. I do not have a hard time staying busy. (Something I need to work on!!)

When I am not in the garden harvesting edible flowers or hiking with my beloved German short-haired pointer Chia, you can find me playing beach volleyball all summer long or making elaborate dinners with my spouse while listening to some groovy Latin music and drinking a glass of LAN red wine. Booch’s jungle Tap Room mirrors my own house- there are plants growing everywhere from top to bottom. I love nature, and I love plants.

I love seed collecting. You’ll find me harvesting sunflowers, zinnias, cosmos, and marigold seeds to plant for the next year. I love that nature will give you hundreds of seeds on just one flower. I have dreams of growing fields of flowers from seeds that I harvested myself.

Tell us about your business
Booch has been in operation since 2015. We have 4 product lines: Booch Organic Kombucha, Moonbrew, Squeeze Sparkling Water, and From the Land Fire Cider. Our unique flavours are both innovative and delicious. Kombucha is still our guiding pillar and generates the most revenue for us. We have a team of 10 people.

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?

In 2014 I registered to the London Small Business Centre business course and learned all about starting a business. This is where I began to learn about being an entrepreneur, and I didn’t hold a Business Degree like some entrepreneurs. I also participated in the Scale-Up Food Production Accelerator Program, where we participated in a multi-week class with specialized sessions to increase industry knowledge and learn how to grow our brands.

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?

After I was diagnosed with Celiac disease in 2010, I knew I needed to focus on gut health. Eventually, I found a book called The Art of Fermentation and read about the healing powers of fermented foods. Shortly after I started fermenting kombucha at home and fell in love with the art and science around creating such a living, beneficial beverage, that paired with tremendous support from my friends and family led me to pilot my healthy effervescent bevy at the local Covent Garden Farmers Market. It has been a deep journey of learning, making mistakes, growing, and following my gut!

Can you tell us about an entrepreneur you admire and why?

Rokhsana Purdy: Purdy Natural. She is one of the most influential people in the London small business community when it comes to bringing the community together and creating connections. Her main characteristic is her belief that we can all survive and grow our brands with the support of each other—eliminating competition and instead focusing on collaboration. There is enough room for all of us to do well and find success, and if we work together, we will be better off.

Margaret Coons: Nuts for Cheese. We started our businesses at the same time, and she has been someone who has grown with me over the years in terms of friendship and advice! We offer each other support and a listening ear, and I also look up to her.

What’s the best business advice you’ve ever received and why?
Business doesn’t always grow in a straight line. There are definite waves and ups and downs!

What advice would you give to an aspiring Entrepreneur today?
Just start.

Learn more about Booch Organic Kombucha

Tell us about yourself.  

My name is Funmi Ogunshote, and I am married and a mom of 3 children. I studied Chemistry at University (B.Sc. in Chemistry and M.Sc. in Analytical Chemistry). My first career was in body care production and quality control. I later worked for over 20 years in Health, Safety and Environment Management System implementation in Oil exploration and production. After early retirement from the Oil and Gas industry, I decided to enter the food industry.  

Tell us about your business. 

Amazing Bakery is a family-owned small business which was started in September 2020. Our main objective is to bring freshly baked, delicious bread and pastries of Nigerian origin to Canadians.  We currently have two Ad hoc employees, and we are looking to increase our production capacity to cater to the increasing demand. 

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

I benefitted greatly from the Foodpreneur Advantage program the London Small Business Centre offers. The program afforded me a small library of materials for managing Small Businesses in Ontario Province and across Canada. 

Our roundtable discussions, which involved bringing professionals from different relevant fields, i.e. regulatory, marketing, human resources, bookkeeping, tax returns and success stories, better positioned me as a small business owner. My monthly review meetings with Phil, our coordinator, were quite impactful. He was always available and ready to help. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?   

After my early retirement from the Oil industry, I wanted to identify a gap I could fill in my community. Until I started the bakery in London, the only product close to ours was only available in one store in London, and its freshness was an issue because supply was once a week. In addition to this, I wanted to introduce this product to a wider population instead of the African community being catered for. We commenced this and ensured the bread was presented in unsliced and sliced formats, increasing its acceptability across a wider range of consumers.    

What were some of the challenges you faced getting started, and how did you overcome them? 

Funding and human resources were our major challenges. The only grant secured in the last three years was the $5000 from the Foodpreneur Advantage Program. All efforts to secure loans/grants for purchasing equipment needed for growth were unsuccessful. I had to rely on personal savings and interest-free loans from my family to overcome these funding challenges. Due to the low funding, equipment acquisitions were done in order of priority. This is still an ongoing process. On human resources, it has been a difficult one to overcome.   

As a busy entrepreneur, what do you like to do when you take a break?  

I like working out, reading novels, and watching the news and movies.  

If you could sit down with any business leader or industry expert, who would you choose and why?   

MD of Weston Bakery. I would like to discuss how the company was able to overcome the early challenges faced and what the big players in the industry can do to partner with emerging entrepreneurs like me.  

Can you tell us about an entrepreneur you admire and why? 

Mrs. Ibukun Awosika, an entrepreneur, corporate board professional and Executive Coach, who has built a multi-million-dollar furniture company in Nigeria with international affiliates by consistently delivering high-quality services and products to her clients.   

What’s the best business advice you’ve ever received and why?  

Be consistent and stay focused. Successful business takes focus, hard work, and resilience.   

What’s in the future for your business?   

The short-term goal is to find our products in all grocery stores in London and the environment. Long Term is to have our bread in all Canadian Provinces.  

Learn more about Amazing Bakery

Tell us about yourself.  

My name is Katrina Cline. I was born and raised in London, Ontario and have been tattooing for ten years. It was a rough start, but it has become a steady journey. I remain humble and acknowledge that I have a long way to go and am forever learning. I first knew I wanted to get a tattoo as early as grade 6. I remember the career quiz well, haha. I am a Beal Art alumni and graduated from Fleming College. Before tattooing, my main focus was drawing, painting and fine arts. I still love painting whenever I’m able to make the time. I come from a tight-knit family. Canadian dad, Jamaican mom, one older sister and two younger brothers. Nieces, nephews, loads of cousins and of course, my pride and joy, my 6-year-old daughter, Luna. I am a born artist and take after my father, who is also an artist, but I get my drive from my mother.   

Tell us about your business.  

Scythe & Sickle Tattoo was established in 2021 and is an open-concept, custom tattoo studio in the heart of Hamilton Road. We currently have two main artists (myself included) and one apprentice. We pride ourselves on the art of our trade, humility, and grassroots. Scythe & Sickle Tattoo provides quality tattooing at competitive pricing in a welcoming, safe, and clean environment. Core values include quality, integrity, transparency, honesty, and accountability. We have many artistic abilities and value working with new and returning clients. Currently, we offer custom tattoos, flash, cover-ups, reworks, aftercare (hustle butter), prints, and stickers, and we will soon be offering merchandise such as t-shirts and hoodies.  

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

The London Small Business Centre has been an awesome resource for me and my small business. One-on-one meetings, peer mentoring and workshops have all been so valuable for me and my learning curve as an entrepreneur. Guest speakers have been very helpful and inspiring. Learning more about taxes as a sole proprietor has been especially invaluable. Shout out to David Proudfoot, who has helped me so much in so many ways throughout my learning journey and growth as an entrepreneur.   

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  

There are many reasons why I decided to open my studio and run my own business. I’ve always been a self-driven, creative, and a big dreamer. Owning my studio has been a lifelong dream. The tattoo community in London has not always been welcoming and has oftentimes held me back. I’ve unfortunately experienced sexism and racism within the London community and have worked for many people whose only interest was to exploit my raw talent without actually helping me grow or properly mentoring me. I eventually decided to take the chance and go out on my own after many terrible experiences. I have also had many odd jobs while working toward my full-time career as a tattoo artist. I’ve never really fit into any moulds and knew I would have to take a risk. It has made me who I am today and continues to give me the drive to become a better artist and entrepreneur. I hope to create a more inclusive tattoo community in London that values marginalized artists so people don’t have to experience what I went through.  

What were some of the challenges you faced getting started, and how did you overcome them?  

I faced many challenges when getting started as an entrepreneur and small business owner. I struggled a lot with mental health based on my personal life as well as my past work experiences. I also struggled financially but was able to save a bit of money from my last job, which I was happily able to quit before going my own way. I did not receive financial help from anyone when it came to starting my business, and frankly, I have always been doubted and had little support, which had a negative impact on my mental health and creative self. Connecting with mental health professionals has literally saved my life, and combining that with resources like the SBC has really made all the difference. It feels so amazing to have built a life out of my art and to be the most stable I have been in my entire life. Many doors have opened for me since, and I have been happy to take the opportunities as they come.   

As a busy entrepreneur, what do you like to do when you take a break?  

Truly, there are no breaks, haha. As a parent, any spare time and energy goes toward my awesome daughter. Anything fun I do during my spare time is done with her by my side. Cooking, painting, anything outdoors (hikes, swimming, sledding, sports, gardening, etc.) and, of course, sleeping!   

What’s the best business advice you’ve ever received and why?  

The best business advice I’ve ever received is to start small and to stay consistent. A lot of people bite off more than they can chew before they even begin their first year in business. In the beginning, I found a small studio and made sure to stay booked 1 to 2 months in advance. I now have a bigger, more accommodating studio, manage two other artists on top of my own tattoo schedule, and still consistently book 1 to 2 months in advance three years in. Consistency and pacing myself have been a key part of my success.  

 

 Learn more about Scythe & Sickle Tattoo. 

Tell us about yourself
As a child, I found inspiration in my grandparents’ love for gardens, particularly my Oma’s gladiolus lining the barn. Despite dedicating almost two decades to a career in healthcare in London, I discovered my passion for growing flowers as a way to reconnect with nature. 

Cultivating flowers became a personal source of fulfillment, allowing me to nurture tiny seeds into vibrant plants and ultimately harvest them to contribute to local brides’ beautiful bouquets and everyday florals. This journey completes a circle of profound satisfaction, bridging my healthcare background with the joy of tending to nature’s wonders.  

Tell us about your business 

Hard Scrabble Blooms took root in 2020 with a mission to bring locally grown flowers to our community, emphasizing transparency in floriculture production and a commitment to minimizing environmental impact.  

Specializing in the cultivation of unique cut flowers, we supply 90% of our harvest directly to florists in London and throughout Southwestern Ontario. The remaining 10% finds its way into the hands of local clients through our bouquet subscription program.   

From cultivation to packaging and delivery, I manage every step of the process. Last season, the growth of our operations allowed me to welcome three dedicated employees into the Hard Scrabble Blooms family, contributing to the efficiency and success of our flower-sharing venture.  

Beyond providing fresh flowers, our business serves as a hub for fostering connections. Sharing my passion for local products has opened doors to meaningful collaborations with other local businesses and strengthened ties within our community. Hard Scrabble Blooms is not just about flowers; it’s about cultivating relationships and enhancing our local ecosystem through the beauty and sustainability of homegrown blooms.  

What services/programs have you utilized at the London Small Business Centre and how have they helped your business?  

In the winter of 2023, I had the opportunity to participate in the Starter Company Plus program offered by the London Small Business Centre, and the experience has been transformative for Hard Scrabble Blooms. During the off-season when our focus shifted from fieldwork to business development, this program provided invaluable insights and tools to propel our growth.  

The SCP program not only equipped me with the knowledge and confidence required to elevate my business through effective digital marketing but also offered essential guidance on the intricacies of employee hiring. Beyond these core aspects, the program played a crucial role in connecting me with diverse resources vital for various aspects of business expansion. The networking opportunities facilitated by the London Small Business Centre allowed me to build meaningful connections with other local businesses, creating a supportive community.  

Is there anything currently happening in the London business community that excites you?

I find the current momentum of the support local movement in the London business community truly invigorating. Witnessing both local and national acclaim for brands and businesses originating right here in our city is exceptionally inspiring.  

In particular, I am excited about the opportunity to contribute to the emerging field-to-vase movement for flowers. While the farm-to-table movement in the food industry is well-established, the parallel concept for flowers is just starting to bloom. This presents an ideal time for me to spearhead efforts in raising awareness for local flower farms. 

At Hard Scrabble Blooms, our goal is to emphasize the significance of supporting local farms and showcase the exceptional quality available within our community. By championing the local economy, we aim to keep the economic impact within our city, ensuring that the dollars circulate where they originated. It’s a rewarding endeavor to be part of this movement that not only highlights the uniqueness of our local businesses but also promotes sustainability and community.  

What’s the best business advice you’ve ever received and why?  

The best business advice I’ve ever received is to ‘focus on customer satisfaction and build lasting relationships.’ This advice has proven invaluable for Hard Scrabble Blooms. By prioritizing our customers’ needs and ensuring they have a positive experience with our products and services, we not only foster loyalty but also receive valuable feedback for improvement. Happy customers not only become repeat buyers but also serve as brand ambassadors, spreading positive word-of-mouth.

In today’s competitive market, the emphasis on customer satisfaction has helped us stand out, build a strong reputation, and ultimately contribute to the sustained growth of our business.  

What advice would you give to an aspiring Entrepreneur today?

My advice to aspiring entrepreneurs today is to ’embrace adaptability and continuous learning.’ In the dynamic and ever-changing business landscape, being adaptable is crucial for success. Stay open to new ideas, be willing to pivot when necessary, and view challenges as opportunities for growth. Additionally, never stop learning. Stay informed about industry trends, emerging technologies, and best practices. Continuous learning not only keeps you ahead of the curve but also allows you to make informed decisions that can positively impact your business. Lastly, surround yourself with a supportive network of mentors, peers, and advisors. Building a strong support system can provide valuable insights, guidance, and encouragement throughout your entrepreneurial journey.  

What’s in the future for your business? 

In the future, Hard Scrabble Blooms aims to expand its delivery area, reaching new regions and sharing locally grown flowers with a broader audience. We’re committed to increasing the variety of specialty cut flowers, providing customers with a diverse selection of stunning blooms. To achieve these goals, we’re excited to bring more team members on board, enhancing efficiency and fostering collaboration. Our vision is to create a lasting impact in the floral industry by delivering exceptional products, expanding our reach, and offering a wider selection of local flowers. 

 Learn more about Hard Scrabble Blooms