Monday, January 20th, 2025 @ 10:00 am – 11:30 am
Location: London Small Business Centre – 379 Dundas St. | Unit 220
This workshop is designed to help retail owners unlock their full potential by creating unforgettable customer experiences that drive loyalty and growth. Together, we’ll map out the ideal customer journey—from brand discovery to post-purchase support—and identify opportunities to elevate every touchpoint. We’ll also explore strategies for aligning eCommerce and in-store experiences, effective upselling, and reinforcing your brand’s values across all sales channels.
Attend this in-person session and learn the following:
• Mapping the ideal customer retail journey, with examples, from discovery to post-purchase support.
• Identifying process gaps and implementing improvements, i.e. inventory management, effective merchandising, etc.
• Review effective upselling, and reinforcing the brand’s values across all sales channels including e-commerce.
Presented by Erika Oakes, a seasoned retail consultant and founder of Erika Oakes Consulting. With over eight years of experience in both eCommerce and brick-and-mortar retail, Erika helps businesses create seamless customer experiences that drive growth and loyalty. Specializing in product development, retail operations, and marketing, she works with entrepreneurs and start-ups to refine their customer journeys and strengthen their brand presence across all sales channels. Erika is passionate about empowering businesses to thrive in today’s competitive retail landscape.
Cost: FREE
Address: SBC – 379 Dundas St. | Unit 220 | London, ON
*Please note: this event may be cancelled if we do not have a minimum of 6 people.
Cancellation Policy
Free Seminars / Events / Consultations:
If for any reason you need to cancel, we kindly request notification. This will allow us to open the seat up to someone else if needed and will also help reduce waste of printed material.
Seminars and services with fees:
Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.
More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.
You are permitted to change the name on the registration for someone else to attend.
Events and Seminars that include food:
A full refund will be provided with advance notice of 72 hours. This is the time required by our caterers or the venue for all food purchases. No credit or refund will be provided to cancellations made within 72 hours of the scheduled activity. You are permitted to change the name on the registration for someone else to attend.