Tuesday, February 27th @ 6:00 pm – 8:00 pm

Location: Covent Garden Market – 130 King St upstairs in the lounge London, ON N6A 1C5

A value proposition can help you re-frame your products or services in a way that showcases their value and explains exactly why customers should buy from you over your competitors.

In this interactive training, you’ll learn how to define your ideal customer, uncover the problem you’re addressing with your products or services, and redefine what you offer as the solution so you can build a following of loyal customers. By the end of this session, you’ll walk away with a clear value proposition for your business to use in all your marketing and sales efforts.

Attend this in-person workshop to learn:

  • The importance of a value proposition
  • Defining your ideal customer
  • Creating a problem statement
  • Positioning your products or services as the solution
  • Your customer’s life before vs. after your products or service
  • Building a value proposition for your business


Presented by
Nicole Haney. She quit her corporate job in 2015 to start a health food bakery – without any business education or experience in the food industry. In just four years, she scaled a tiny farmer’s market bakery to a national energy bar business serving hundreds of retailers across Canada, including grocery store chains. In 2019, she was named Top 20 Under 40 for her business accomplishments and was showcased on the cover of London Inc. magazine. Having built a six-figure national product brand, Nicole is now an Online Business Educator and is incredibly passionate about helping others embrace their dreams and pursue their goals.

Cost: $0.00 – Exclusive for Downtown London BIA members or Covent Garden Market tenants.
Address: Covent Garden Market – 130 King St upstairs in the lounge London, ON N6A 1C5
Register by: February 27th, 2024

Parking cards will be available for all registered attendees who need them for Covent Garden Market underground parking.