Wednesday, February 18th, 2026 @ 2:00 pm – 3:30 pm
Location: London Small Business Centre – 900 King Street, London, ON
Struggling to stay consistent on social media or wondering what to post each week? This in-person seminar will help you simplify your content planning and build a system that works for your business.
This is a practical, hands-on session designed for small business owners who want to show up online with confidence, without posting every day or feeling overwhelmed.
In this session, you’ll learn how to:
- Define clear content pillars for your business
- Turn keywords into engaging post ideas
- Create hooks that stop people from scrolling
- Plan a simple weekly or monthly content calendar
- Choose formats that fit your time and goals
You’ll leave with a clear structure, practical examples, and the tools to build a content calendar you can actually stick to.
Seats are limited!

Presented by Paula Rincon. She is the founder of Palmedia, a social media agency that helps small businesses grow by sharing their stories online in an authentic and impactful way. She specializes in creating content strategies that are simple, effective, and easy to apply, especially for entrepreneurs who are just getting started. Through her work, Paula empowers business owners to feel more confident about showing up online and building genuine connections with their audience.
Cost: $20 + tax
Address: SBC – 900 King Street, London, ON
Visiting the Small Business Centre instructions
Cancellation Policy
Free Seminars / Events / Consultations:
If, for any reason, you need to cancel, we kindly request notification. This will allow us to open the seat up to someone else if needed and will also help reduce the waste of printed material.
Seminars and services with fees:
Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.
More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.
You are permitted to change the name on the registration for someone else to attend.
Events and Seminars that include food:
A full refund will be provided with advance notice of 72 hours. This is the time required by our caterers or the venue for all food purchases. No credit or refund will be provided to cancellations made within 72 hours of the scheduled activity. You are permitted to change the name on the registration for someone else to attend.
