Wednesday, August 12th @ 10:00 am – 12:00 pm
Location: London Small Business Centre – 900 King Street, London, ON
Learn how to approach paid ads in a way that actually drives results, without wasting budget.
Most small businesses don’t have a traffic problem – they have a conversion and clarity problem. This session will walk through how to approach paid ads (Meta, Google, YouTube) in a way that actually drives results, without wasting budget.
Nick Lavery and Unnati Singhania will break down what’s working right now, where most businesses go wrong, and how to build a simple, effective system you can apply immediately.
You will discover:
- When paid ads make sense (and when they don’t)
- The difference between awareness, traffic, and conversion campaigns
- How to structure campaigns for Meta and Google
- What makes a high-performing ad (creative, messaging, offer)
- Budgeting basics and how to avoid common pitfalls
- How to measure performance without overcomplicating it
Expected outcomes:
- A clear understanding of how paid ads fit into your overall marketing
- A practical framework for launching or improving campaigns
- Confidence in where to spend (and where not to)
- A checklist you can use to evaluate your current or future ads
Seats are limited!
Cost: $20 + tax
Address: SBC – 900 King Street, London, ON
Visiting the Small Business Centre instructions
Presented by
Nick Lavery is the founder of Take5 Digital, a London-based production and marketing company specializing in video, photography, and content strategy. Since launching in 2012, Nick has grown the company from a student startup into a full-service creative partner working across healthcare, food & beverage, financial services, and public sector organizations. He is particularly interested in how businesses can simplify their marketing, make smarter investments, and compete at a higher level without unnecessary complexity.
Unnati Singhania leads client strategy and marketing initiatives at Take5 Digital, working closely with organizations to translate business goals into clear, actionable content and campaign plans. With a background in agency marketing and client engagement, she brings a structured, insight-driven approach to projects, helping clients define their audience, sharpen their messaging, and align creative output with measurable outcomes.
Cancellation Policy
Free Seminars / Events / Consultations:
If, for any reason, you need to cancel, we kindly request notification. This will allow us to open the seat up to someone else if needed and will also help reduce the waste of printed material.
Seminars and services with fees:
Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.
More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.
You are permitted to change the name on the registration for someone else to attend.
Events and Seminars that include food:
A full refund will be provided with advance notice of 72 hours. This is the time required by our caterers or the venue for all food purchases. No credit or refund will be provided to cancellations made within 72 hours of the scheduled activity. You are permitted to change the name on the registration for someone else to attend.