Luke Thomas - Healthy Eats

Tell us about yourself

My name is Luke Thomas, and I’m the owner of Healthy Eats. I grew up just outside of London, where my grandpa ran Thomas Bros. Farms. I did more eating than I did working, though. I studied at Western University and have a degree in Criminology. But, my true calling is in the fitness and health world, where I’ve worked for the last seven years.

Tell us about your business

I started Healthy Eats in 2017 with the vision of helping busy individuals reach their nutrition and lifestyle goals by using the highest quality ingredients around. In the beginning, we were meal prepping just six products. Now, I have two employees, multiple delivery drivers, and over 30 different meals on our menu at any given time.

Our main two products are regular/personal meals; these meals are fully cooked and portioned. All you have to do is heat and eat them. We also offer family-sized meal kits that feed four people. The difference between regular and family meals is that family meals come prepped, portioned and packaged, but you have to cook them according to our included recipe cards. But you don’t have to wash or chop any produce or protein or make any sauces or marinades, so it comes together quickly and painlessly.

What are the lessons your business learned from the covid-19 pandemic?

The main lesson I learned is to overcome adversity. There were a lot of negativities associated with the lockdown; businesses closed, people lost their jobs, and it was a very difficult time. Fortunately, I had the opportunity to stay open and took that to grow from an individual and business standpoint. Meal prep and grocery delivery grew exponentially, and so did my competition. So, you could either grow with them or get lost in their dust. We expanded our menu from 12 meals to 30 meals, hired multiple employees, and got personalized boxes. We had to show the community how professional our service was by competing with the large corporations in the space.

What services/programs have you utilized at the London Small Business Centre and how have they helped your business?

We used the “Scale Up” program to learn about taking the steps needed to grow our business. It helped with making sure we have the proper labels, documentation, and steps in place to hire employees - the list goes on. And more importantly, we met other business owners who were having the same issues, so I could talk to them and see how they addressed and overcame those issues. I think many business owners do what it takes to get by, but the London Small Business Centre showed how to grow and scale businesses and ultimately be successful!

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?

I have been involved in the fitness and health industry for seven years. Working with my clients, I found that they had many questions about nutrition and food and were very busy living their healthy lifestyles. I looked at meal prep options for my clients, but none would’ve helped them achieve their goals. So, I decided to do my own meal prep company that didn’t sacrifice on portion size, the freshness of ingredients, or nutrition, which would give people the results they needed.

What is the #1 small business book/blog/website you recommend?

E-Myth Revisited is by far the most influential book I have ever read. It gets you into the mind of an entrepreneur. You look at all the steps you need to take to get to your big-picture goals and learn the differences in being a business owner, an employee, or an entrepreneur.

What advice would you give to an aspiring Entrepreneur today?

If you’re thinking about being an entrepreneur and have all these dreams and aspirations, take the leap and do it. It doesn’t matter if it is a success or a failure. At least you tried. I find people are too scared of failing, so they never take that leap.

What’s in the future for your business?

The future of Healthy Eats is having multiple locations to help feed other communities using local ingredients produced by farmers in their region, just as we’ve done here in the London area.

Learn more about Health Eats

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