2025 Clients

Tell us about yourself.   

By my mid-30s, I had three beautiful souls I get to call my daughters. Living in Southern Ontario for the past 16 years, I have learned so much about the culture. But what always brings me back to my roots is baking. Born in Kentucky and raised in Southern Indiana, I was part of 4-H for 8 years, and my submission for projects for the fair was baking and cross-stitch. Winning first place and going to the State Fair was an amazing experience. I also worked at a nationally recognized private golf club, Victoria National Golf Club, where I had the opportunity to learn from many amazing chefs.

Tell us about your business.

I have been operating for 5 years now. My love of baking can be traced to my grandmothers, Betty Walker and Lucille Tapp, teaching me in their kitchens. Today I have the opportunity to have fun with their recipes, recipes that have been handed down to me.

My pies are all handmade from scratch with ingredients that are top quality. If I am putting my heart into these pies, I want to make sure the quality is shown for my customers and future customers. When picking which pies I will be making for that month, I lean toward a seasonal pie for the quality. Among my fruit pies, I also have some limited pies, including Mississippi Mud Pie and Southern Tomato Pie. One of my personal favourites is the meringue; my grandmother, Lucille Tapp, was the queen of the mile-high meringue and showcased them at Easter. My grandmother, Betty Walker, was excellent with Chocolates and puddings. I have named a lot of my pies after family members because of who taught me or because of the memories behind them.

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?

Through participating in the Foodpreneur Advantage Scale-up Program, I have been able to start selling my pies at the Real Canadian Superstore in Oakridge and Strathroy. It has been an amazing experience, and I am always learning more. Since the involvement with the London Small Business Centre, my business has grown in equipment and expansion of available locations.

I’m also working with Old North Sconery & Market [a Foodpreneur Advantage Scale-up alumni] in collaboration on products in her store. So glad to see other women supporting other women.

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?

I was unemployed due to COVID-19, and no daycare or schools were available for my three young ones to attend. I needed to start over in a career, so I created my own job.

As a busy entrepreneur, what do you enjoy doing when you take a break?

Is there really any time for breaks? Haha, I love music and playing in my cover band, Wine Vinyl, helps me take any stress and release that I might have and put it back into something else I love to do, singing.

If you could sit down with any business leader or industry expert, who would you choose and why?

I know this sounds wild, but Dolly Parton has led not only in her music career but also in her entrepreneurship with Dollywood and a production company. Yes, this is far-fetched from a baking business, but I believe every business starts from the ground up in one way or another, and she has an empire. And lastly, because of her philanthropic efforts with Dolly Parton’s Imagination Library. She gives back to her community and truly cares about the humanity of others.

Learn more about Jace’s Southern Pies

 

Tell us about yourself.   

I’m Gil Sobral, a passionate culinary entrepreneur originally from Brazil, now proud to call London, Ontario home, and the co-owner of Love Pastel Brazilian Food. My love for the kitchen comes from my mother, who has always been an inspiration through her dedication, creativity, and warmth in the culinary world. My journey began as a lawyer in my country, but my true calling was always in food. After studying Culinary Management at Fanshawe College, I dedicated myself to sharing the authentic flavours of my culture through Brazilian cuisine. Family, community, and the joy of bringing people together over great food are at the heart of everything I do.

Tell us about your business. 

Love Pastel Brazilian Food is all about bringing a taste of Brazil to London. We serve authentic Brazilian street food – from our signature pastéis (crispy, deep-fried pastries with delicious fillings) to beloved snacks like coxinha and desserts like brigadeiro, flans, mousses and cakes. We’ve been operating since September 5, 2023, and currently employ three people.  We’re located at Covent Garden Market and participate in festivals and events across the city, sharing not only food but also a vibrant cultural experience. 

What services or programs have you utilized at the London Small Business Centre, and how have they helped your business?

The London Small Business Centre has been a game-changer – from mentorship and marketing workshops to networking opportunities with other entrepreneurs. Their guidance for newcomer entrepreneurs has helped shape our business strategies, improve our branding, and connect us with the local community in meaningful ways. [Gil was part of the New Start – Newcomer Build Your Business Class and the Starter Company Plus Program 2024 Cohorts.]  

How has your business grown since SBC’s involvement?

Since working with the London Small Business Centre, Love Pastel has grown in visibility, customer base, and event participation. We’ve expanded our reach through social media campaigns, added new menu items to keep things exciting, and built strong partnerships with other local businesses. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur? 

Food has always been my way of telling stories and connecting with people. As a Brazilian immigrant, I wanted to share the flavours and traditions of my home country with my new community. Love Pastel was born out of this passion – a way to celebrate culture, create memories, and make people smile with every bite. It’s also a way to bring comfort and nostalgia to fellow Brazilians while introducing our cuisine to other cultures, celebrating differences, and embracing the new.

What were some of the challenges you faced getting started, and how did you overcome them?

Adapting traditional Brazilian recipes to local tastes while staying true to their authenticity was a big challenge. Understanding the Canadian market, sourcing the right ingredients, and managing all aspects of a small business at once tested my resilience. I overcame these by staying flexible, learning constantly, and building strong local supplier relationships.

As a busy entrepreneur, what do you like to do when you take a break?

Besides preparing food, eating, and sharing meals at the table with family and friends. I love to travel, discover new places, and create lasting memories with my two children and my wife.

Can you tell us about an entrepreneur you admire and why?

I deeply admire Stefanie, owner of Tea Haus at Covent Garden Market. As a fellow immigrant from Germany, she’s built an incredible and unique business that has stood strong for many years. Her dedication, creativity, and the way she connects with customers inspire me to keep refining my own vision for Love Pastel.

Learn more about Love Pastel.

Tell us about yourself.   

I’m Tonya, co-owner and founder of B&T Pets alongside my husband Chris. We have two amazing children, Jaxon (8) and Lilly (6), who actually played a part in our decision to start this business. My educational background is in the sciences – I earned my BSc from the University of Waterloo and my MSc from UBC. 

Entrepreneurship runs in my family; my dad was an entrepreneur, and from a young age, I helped him wherever I could. Throughout my career, I’ve had the privilege of working for several start-up companies, surrounded by mentors who generously shared their business knowledge. I’ve always tried to absorb as much information as possible – whether working with researchers on disease targets, collaborating with business development teams on relationship building and contract negotiations, or exploring everything in between. 

The diverse skill set I developed in my previous career has transferred remarkably well to running my own business. What I’ve learned is that being in an industry you’re passionate about – one where you’re focused on helping others fulfill their passions – makes all the difference. That’s exactly what I’ve found with B&T Pets.  

Tell us about your business.   

B&T Pets specializes in single/limited ingredient pet treats as well as supplements for cats and dogs. We focus on novel, hypoallergenic proteins that are perfect for pets with allergies, sensitive stomachs, or pet parents simply looking for something a little different and special for their pets. 

We make everything in small batches in our own manufacturing facility right here in London to ensure quality and freshness. We offer over 12 different protein sources, including seal, kangaroo, venison, rabbit, elk, and bison. All of our raw ingredients are sourced from within Canada, with the exception of kangaroo, which is imported from Australia. We’re committed to supporting local farmers and our Indigenous communities wherever possible. 

Our treats are all-natural and minimally processed, with no additives or fillers – nothing added, and nothing taken away. We also offer nutrient-packed meal toppers and supplements, which are fantastic for picky eaters or pets needing extra protein and health benefits. 

Currently, Chris and I handle all aspects of the business together, from manufacturing and quality control to marketing and customer service. We’ve built our distribution to include 20+ retail stores across Canada, as well as our own direct-to-consumer retail store and website. 

 What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

The Starter Company Plus grant from the London Small Business Centre was instrumental in getting B&T Pets off the ground. This program provided not just the financial support we needed to invest in additional equipment, but also invaluable guidance on business planning and development. The support and expertise from the SBC team helped us establish a solid foundation and gave us the confidence to move forward with our vision.  

How has your business grown since SBC’s involvement?   

Since receiving support from the SBC, we’ve experienced tremendous growth that has exceeded our expectations. We’ve expanded our distribution from zero retail stores to more than 20 stores across Canada, while also seeing dramatic growth in our direct-to-consumer sales through our website and retail outlets. 

One of our most significant investments was adding a freeze dryer to our manufacturing kitchen, which opened up an entirely new product line. These freeze-dried treats have a completely different texture and appearance compared to our original dehydrated treats, giving us the ability to offer even more variety to our customers and their pets. 

With the added revenue and ever-increasing demand for our products, we also made the bold decision to move our manufacturing operations into a facility that’s almost 10 times the size of our original space. This expansion has positioned us to meet growing demand while maintaining our commitment to small-batch, high-quality production. 

The speed of growth we’ve experienced is directly attributable to the infusion of funds, knowledge, and ongoing support we received from the SBC. Their program didn’t just provide financial assistance – it gave us the foundation and confidence to scale our operations. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  

Although I had been surrounded by entrepreneurs my whole life and had only worked at small start-up companies, my dream was never actually to start my own business. 

My journey to B&T Pets began from a place of deep introspection. I was experiencing burnout for at least the second time in a career that I had loved for most of the previous 18 years. However, that career had also taken me away from my family almost 25% of the time – and remember, at this point, my kids were only 4 and 6. While I got to see amazing places around the world and experience different cultures, my children knew all too well that if mommy wasn’t at home, she was likely waking up as they were going to bed, and vice versa. 

The final straw came when one of my children’s teachers asked me for identification when I went to pick them up from school – they had never seen me before. Although the teacher was just doing their job, which I appreciate, the fact that they didn’t know who I was absolutely crushed me. I knew something needed to change, but I wasn’t sure how or to what. 

Around this same time, our dog Baron was diagnosed with aggressive bone cancer that took him from us just six weeks later. Our other dog, Tessa, Baron’s littermate, had suffered greatly in previous years with severe arthritis and a debilitating neck disease. She left us just six months after Baron. 

It was through their journeys with these devastating age-related illnesses that I started researching nutrition and how we might be able to support our new pup, Bullet, early in life to delay the onset of such ailments. The book “The Forever Dog” was suggested to me, and both the book and the author’s perspectives on nutrition resonated with my core. The concept that minimally processed, unadulterated nutrition could help improve a pet’s “healthspan” – the number of years they thrive without age-related ailments – struck me as profoundly important. 

The alignment of my personal burnout, the inspiration I found through losing Baron and Tessa, and the hope I had for our new pup, Bullet, is what led to the founding of B&T Pets. It became a way to honour their memory while building something meaningful that could help other pets live healthier, longer lives – all while being present for my own family. 

What were some of the challenges you faced getting started, and how did you overcome them?  

One of our biggest challenges was finding reliable suppliers for novel proteins like seal, duck, rabbit, and bison – all sourced from within Canada – who also shared our focus on ethical and sustainable practices. Building relationships with reputable suppliers who could consistently provide the human-grade quality we demanded took considerable time and effort, but it was essential to maintaining our standards. 

Another significant challenge was managing all aspects of the business ourselves – from manufacturing and quality control to marketing and customer service. Chris and I have had to become masters of time management and prioritization, learning to juggle multiple responsibilities while maintaining the quality our customers expect. 

What’s the best business advice you’ve ever received and why?  

The best advice I received was that it’s okay not to be valued or understood by everyone—not everyone is the right customer for you, and that’s perfectly fine.  

This was liberating because it freed me from the pressure to appeal to every pet owner out there. 

Rather than trying to compete on price or offer everything to everyone, I focused on perfecting our single/limited ingredient treats and building a reputation for exceptional quality. We deliberately chose to serve pet parents who prioritize high-quality nutrition over the lowest cost options, and this strategic focus has served us incredibly well. 

This advice allowed us to establish a strong brand identity and cultivate a loyal customer base who truly understand and value what we offer. Our customers aren’t just buying treats – they’re investing in their pets’ health and wellbeing, often for animals with specific dietary needs or sensitivities. 

I’ve learned that it’s far better to be known for doing one thing exceptionally well than to be mediocre at many things. By staying true to our mission of providing premium, minimally processed treats with novel proteins, we’ve built something meaningful rather than just another pet treat company. This focused approach has allowed us to charge appropriately for our quality while building genuine relationships with customers who become advocates for our brand.  

What advice would you give to an aspiring entrepreneur today?   

Don’t wait for the perfect moment or until you have everything figured out – there will always be unknowns. Start with a clear understanding of the problem you’re solving and who you’re solving it for, and have confidence in yourself.  

Be prepared to wear many hats and learn constantly. Most importantly, be genuinely passionate about your product or service because that passion will carry you through the inevitable challenges. Never forget – it’s ok to ask for help.  

What’s in the future for your business? 

In the short term, we’re focused on expanding our retail presence and growing our monthly revenue to the $10-25k range. We’re actively pursuing partnerships with independent pet stores, franchises, and chain head offices across Canada to make our products more accessible to pet parents who need them. 

We’re also incredibly excited to be launching a new product – Seal Omegas, our seal oil supplement. This meal topper provides both cats and dogs with essential fatty acids to support skin, coat, brain, heart, immune system, and numerous other vital health functions. It’s been a work in progress for many months, born from our commitment to sustainability and reducing waste by utilizing more of the harvested animal. What makes this particularly special is that these nutrients are more bioavailable to pets than those found in traditional fish or plant-based oils. 

Long term, I envision B&T Pets becoming the go-to brand for premium, hypoallergenic pet treats across Canada. We’re exploring opportunities to develop partnerships with veterinarians and pet nutritionists who can recommend our products to pet parents dealing with allergies and digestive issues. These professional endorsements would be invaluable in reaching pets who could truly benefit from our specialized nutrition. 

Manufacturing capacity expansion is also on the horizon as demand continues to grow. We want to ensure we can meet increasing demand while maintaining our commitment to small-batch production and exceptional quality. Ultimately, our goal is to help as many pets as possible live healthier, more comfortable lives through proper nutrition. 

Learn more about B&T Pets.

Tell us about yourself.  

I was born and raised in London, Ontario, so this city is my home through and through. I have an amazing wife and a wonderful daughter that I always think about when I need that extra little push to take a chance in my business. I know they will always have my back, and that makes me want to be able to provide for them the best I can.  

Tell us about your business.  

I started Pest Case Scenario in April 2024. I had been in pest control for seven years at that point and thought it was a very unique way to make a living. Growing up, I never thought that I would be doing something like this when I got older. But here I am, an owner of a pest control company. Currently, it is just me performing the day-to-day actions and the behind-the-scenes work as well. I plan to grow the company and have at least one person working for it by the same time next year.  

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

I was a big fan of having guest speakers [as part of the Starter Company Plus Program] come in and talk to us about their experiences in starting/having their own businesses. It was great to hear from someone who was/is going through the same types of problems I was facing. It really allowed me to take a step back and look at things in a new way, which gave me solutions and ideas that I may not have thought of if it wasn’t for these meetings at the London Small Business Centre. 

How has your business grown since SBC’s involvement?  

With the grant money I received at the SBC, I was able to get new equipment that helped open up new revenue streams by offering services that I couldn’t offer before. I can now perform thermal imaging inspections and mosquito prevention.  

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  

I realized I’ve been in the pest control industry for seven years and was in the right line of work. I was out of a job after those 7 years and wanted to stay in the industry. I spoke with my amazing wife about potentially starting my own company and wanted her thoughts on that. She said going into work for yourself runs in my family, my grandpa and three uncles had all owned their own businesses at one point in their lives, so why not roll the dice and bet on myself, and I did just that.  

As a busy entrepreneur, what do you like to do when you take a break?  

There aren’t too many breaks when you’re starting your own company; it’s always on your mind. When I do get a break, I like to spend time with my family, read a good book, and just recently I have gone into whiling.   

What’s the best business advice you’ve ever received and why?  

The best business advice I had gotten would have to be: “If you throw a bucket of water on a rock it doesn’t do anything. You let just a drop of water drip onto that rock each day and it will create a hole. Consistency beats intensity.” That made me realize that I wasn’t going to get a flood of clients all at once. I needed to stay consistent by meeting new people and introducing myself, getting my name out there somehow each day and to just keep at it.  

What advice would you give to an aspiring Entrepreneur today?  

The advice I would give any aspiring entrepreneur is that it’s going to be tough, it’s going to be scary and you will question yourself if this was the right decision. Be strong and trust in yourself. One day, you will look back and think ‘I’m so glad I didn’t give up on myself.’ 

Learn more about Pest Case Scenario.

Tell us about yourself. 

Raised by a busy single mother in a small country home with three other siblings on the very outskirts of London. We spent so much time in Nova Scotia, where my mom was born, that it has always seemed like home. There, family, food and laugher were always plentiful.    

I always leaned towards maths and science in school, and yet always wanted to start my own business. Upon re-entering the workforce after a separation, I opened The Arva Mill House Bakery in Arva, Ontario. With Covid in full force, we pivoted to make scones our centrepiece product and have run with it since! As a single mother, I strive to teach my daughter independence, work ethic and most importantly to be a good person.   

Tell us about your business.  

After a change in ownership at the original business location, I had to make the difficult decision to move the business or close it. We found an amazing location in Old North London and the Old North Sconery & Market was born! We create 7 to 9 different scone creations at a time, with a couple of flavours changing up monthly and seasonally. We aim to provide the best possible customer service while serving up an exceptional product. A good team atmosphere is crucial to me in my business. Without great employees, there is no great business. We have been operating for one year now, with hopefully many more to come. 

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business? 

The London Small Business Centre has been such an amazing resource, support and mentor to my business. The centre is like having an extra tool in your entrepreneur kit. The resources it has provided to my business have been integral, and the knowledge learned from programs and sessions has been invaluable. The Old North Sconery & Market has taken part in the Foodpreneur Advantage Program as well as sought out legal advice from one of their sources. The London Small Business Centre has become my go-to source for advice, ideas and support. It’s the friendly face when the weather gets tough.   

How has your business grown since SBC’s involvement?  

I have added two refrigeration units and one incredible employee (who started as part-time and has now taken on full-time hours) with the help and support of the Small Business Centre. The countless connections have opened other avenues to create different products to run alongside the current offerings at Old North Sconery.   

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  

In my early 40’s I found myself a single mother re-entering the workforce after spending over a decade as a stay-at-home mom. Although I loved every second of raising my child, I was now stuck, as I was no longer relevant in today’s working world. However, I was a very good baker who had always wanted to create my own business. Being my boss would give me the flexibility to still be able to weave around my daughter’s schedule. With experience in hospitality, I knew roughly what it took, and my first business was born.   

What were some of the challenges you faced getting started and how did you overcome them? 

The story is long and rather comical at times. Before I could even open the bakery, I had to order three ovens to finally get one to arrive and actually work. The first one arrived from the United States after three weeks with full one forklift holes through it. The second one arrived, and upon firing it up, it literally fired up. It caught on fire. Flames were spitting out of every corner. Once it cooled, we uncovered a rubber-handled industrial wrench that had been left inside the walls of the oven upon manufacturing. The manufacturer could not fix it or get the burnt rubber smell out of the unit, and we once again ordered a new oven. Third time is a charm, and I have the 3rd oven still working up a storm.   

We finally opened ten days before Covid hit, and we began to pivot and try and understand a new market. We listened to the customer and took it one day at a time. The bumps and bruises are real, but they build a strong foundation. 

As a busy entrepreneur, what do you like to do when you take a break?   

Nature and animals. Being in nature and hanging out with animals, whether walking my dog in one of the amazing provincial parks available or hanging out with horses, nature refills my empty tank. It’s my solace. My peace.  

What is the #1 small business book/blog/website you would recommend?  

Dale Carneghie – How to Win Friends and Influence People. 

It teaches the basics (especially great for introverts) on how to communicate more effectively. 

What advice would you give to an aspiring entrepreneur today?  

Understand it will not be easy. Plan. If it can go wrong, it will; plan accordingly. 

 Ask for help. You don’t have to take everything on by yourself.  

Learn more about Old North Sconery & Market.
Photos by JB Photography

Tell us about yourself. 

I came to Canada with tweezers in my hands, literally. In Ukraine, I had already built a successful beauty career, but here, I had no financial cushion, no network, and a completely different culture to adjust to. I started doing lashes as a hobby while working as a server at the Best Western hotel. But deep down, I knew I was an entrepreneur, not an employee. My purpose is to build, lead, and inspire beauty and business. That realization changed everything. 

Tell us about your business. 

Vi.LashYou is a lash and brow studio based in London, Ontario. We offer high-quality services and professional education focused on safety, technique, and beauty. I started alone, and today I have a growing team of four active artists (all trained by me) and a group of new students learning the craft. While my team currently consists of Ukrainian professionals, my vision is to expand into the Canadian market and raise the standards of lash and brow services across the country. Canada is an amazing and developed country, but in this niche, there is so much potential for growth.  

What services/programs have you utilized at the London Small Business Centre, and how have they helped?  

The Small Business Centre was a turning point for me. They helped me understand how the Canadian market works legally, structurally, and culturally. They showed me how to take my business from a single rented room to a full studio, with a team, systems, and real goals. Thanks to their support, I moved from the side hustle to serious business.  

[Maryna first engaged with the Centre through our business advisory service and was part of the New Start – Newcomer Build Your Business Class Fall 2024]

How has your business grown since SBC’s involvement?  

After leaving my hotel job, I was fully committed to my business. Since then, I’ve built a strong team, launched training programs, expanded my client base, and created a space where beauty meets education. I no longer just provide services. I create careers, support others, and build a professional community.  

What led you to start this business?  

I’ve always been a businesswoman at heart. When I saw how underdeveloped the lash and brow industry was in Canada, how many rushed courses and damaged lashes were out there, I knew I had something valuable to offer. My mission is to bring European-level quality and professionalism to the Canadian market, not to criticize but to contribute and elevate. I believe in safe, beautiful, meaningful work, and I want to share that.  

As a busy entrepreneur, what do you like to do when you take a break? 

My business is my source of energy. I don’t take breaks in the traditional sense. I recharge myself by doing what I love. Seeing a client’s eyes light up or watching a student grow into a confident artist fills me with joy. That’s my kind of rest, the kind that fuels the soul.  

If you could sit down with any business leader or industry expert, who would you choose and why?  

I would love to speak with the founders of international beauty chains, those who’ve built large-scale businesses and successfully adapted across different cultures. I want to understand how they think, how they scale, and how they maintain quality while growing. I admire the mindset of abundance, and I want to learn from those who lead with vision and strategy, not just skill.  

What advice would you give to aspiring entrepreneurs today?  

Don’t wait for perfect conditions. Start with what you have. Believe in your craft, stay curious, and allow yourself to make mistakes. Business isn’t a formula or a final destination; it’s a journey, and happiness comes from walking that journey step by step. Success is born from every decision, challenge, and small win. 

Our slogan is “Part of your charming look” because that’s exactly what we aim to be: not just a service but a part of your confidence, glow, and transformation.     

Learn more about Vi.LashYou.
Photos by JB Photography

Tell us about yourself. 

My name is Katia Louzada. I’m Brazilian and have lived in Canada for seven years. I am a pharmacist by training, but I decided to change my path and follow my passion for gastronomy. I graduated with a degree in Culinary Management from Fanshawe College, and throughout this journey, I had the opportunity to experience diverse gastronomic experiences in various countries. 

Tell us about your business.

Foodie by Katia Louzada was founded in September 2023 to bring people together around the table, promote interpersonal connections, and create unforgettable gastronomic moments. With a passion for cooking and a desire to transform every meal into a unique experience, Foodie offers various services to meet the needs of different occasions.   

From gourmet gifts to celebrate special moments to meal-prepping services for those seeking convenience without sacrificing flavour, Foodie is dedicated to delivering pleasure and taste in every detail. It also caters for social and corporate events, creating personalized menus that delight palates and make any event more sophisticated and memorable.   

The goal of Foodie is to provide gastronomic experiences that go beyond food, creating a true celebration of life and human connections. Every dish prepared is thoughtfully crafted with care, quality, and dedication, making gastronomy an art capable of uniting and moving people. 

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

The support from Small Centre Business has been essential in driving the growth of Foodie by Katia Louzada. The training and resources provided by the Starter Company Plus program have significantly boosted the company, offering valuable knowledge and essential tools for business development and growth.   

Through the program, it has been possible to improve Foodie’s management, strengthen the company’s structure, and enhance marketing and customer service strategies. The specialized support and networking with other entrepreneurs have been crucial in identifying new opportunities and overcoming challenges. Thanks to this support, Foodie is better prepared to grow sustainably and reach new heights, always committed to providing unique and memorable gastronomic experiences.  

How have your business grown since SBC involvement?   

Foodie by Katia Louzada has experienced significant growth since I connected with Small Centre Business. The support and resources provided by the program have allowed me to engage more securely and strategically in the business world. With the guidance I received, I’ve been able to understand better the fundamental principles of entrepreneurship, which have been crucial to the success of my company. For example, comparing April 2024 and 2025, our sales increased by 81%.  

The training and workshops have provided me with a clearer understanding of how to manage and expand the business efficiently. They have also enhanced my skills in areas such as financial management, marketing, and strategy development. This continuous learning has given me the confidence to make more assertive decisions, driving Foodie’s growth and allowing it to stand out in the market. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?   

The passion for the art of gastronomy, which connects people, inspired me to create Foodie. Believing in the power of food as a bond that brings people together, creates experiences, and evokes emotions, I decided to transform this passion into a project that celebrates unity and exchange through special gastronomic moments. This is how Foodie was born, with the purpose of not only offering flavour but also creating connections and providing unforgettable memories around the table.   

What were some of the challenges you faced getting started, and how did you overcome them? 

My biggest challenges as an entrepreneur were the lack of expertise in accounting details, managing documentation, and handling finances. These essential aspects of running a business presented significant obstacles at the beginning of my journey. However, these challenges have gradually been overcome through training, research, and mentorship. Each new experience has given me more knowledge and confidence, strengthening my resilience. Today, I am better equipped to handle these aspects more efficiently, enabling me to focus on Foodie’s continued growth and achieving my entrepreneurial goals. 

As a busy entrepreneur, what do you like to do when you take a break?  

My passion for gastronomy drives me to constantly seek new experiences, whether through gastronomic travels, Foodie retreats, or reading books that expand my knowledge of the culinary world. These moments of immersion and learning are essential for my growth as an entrepreneur and chef, as they allow me to explore different cultures, techniques, and flavours while also providing a fresh perspective on the art of cooking. Each trip, retreat, or book offers valuable insights that enrich my journey and strengthen my mission to create unique gastronomic experiences through Foodie.   

If you could sit down with any business leader or industry expert, who would you choose and why? 

Chef Alex Atala, a renowned chef who also left his home country to explore other culinary worlds and enhance his skills, returned to Brazil, opened his restaurants, wrote books, and became a culinary reference. 

What is the #1 small business book/blog/website you would recommend? 

I really enjoyed a book called Atomic Habits, which helped me a lot in changing habits, which I applied to my entrepreneurship. As for Instagram, I draw inspiration from local small businesses that invest in growth.   

Is there anything currently happening in the London business community that excites you? 

I really enjoy the movement of markets and events in the city, and I’ve been seeking information so that I can participate in events with the Foodie Charcuterie Cart.   

Can you tell us about an entrepreneur you admire and why?  

I greatly admire Frittos&Co., which has overcome all the challenges of entrepreneurship in such a short time and is growing exponentially and sustainably, crossing borders with its products. Two young and determined entrepreneurs run it. 

What’s the best business advice you’ve ever received and why? 

Never give up on your ideas, no matter how many barriers may arise on your journey. Study the path, be prepared for some detours, but never abandon the course. 

 What advice would you give to an aspiring Entrepreneur today?  

 Study the market, invest in information, exchange experiences with other entrepreneurs, and always exceed your customers’ expectations. 

What’s in the future for your business?   

The next step for Foodie is to scale up production to serve more clients. We are developing projects, such as meal prep, to offer convenience and quality to an even larger audience. Among the new projects is Kit Meals, which aims to provide practical and healthy meals tailored to various needs, focusing on initiatives for university students and seniors seeking quick, nutritious, and affordable food solutions. This expansion will enable Foodie to continue its mission of delivering high-quality gastronomic experiences, catering to diverse demands efficiently and personally.    

Learn more about Foodie by Katia Louzada.

Tell us about yourself.
Karen Marques, a highly motivated and team-driven entrepreneur with close to three decades of business development experience.  With a background of being a business owner, Professor and a mom of three. I am passionate about development, whether that is developing new teams, new strategies, new products, or services. I thrive on complexity, innovation, and problem-solving. From inception to market, it’s never a job, it’s a passion, but more so, it’s my life. It’s ME.   

Tell us about your business. 

Grindstone Blends Inc. is a proud Canadian manufacturer specializing in gluten-free, high-protein baking mixes, instant on-the-go Protein CUP-CAKES, and Cream of Rice cereals. Established just 2.5 years ago, we are dedicated to creating nutritious and delicious products that cater to health-conscious consumers. Our new mix is also about finding value in the grocery store, allowing you to make 73 mini muffins per bag, similar to Bisquick but with the added benefit of high protein. Our team is committed to innovation, ensuring our offerings not only meet dietary needs but also deliver exceptional taste and quality. With a focus on gut health and wholesome ingredients, Grindstone Blends is here to empower individuals to enjoy their favourite baked goods and cereals without compromise. 

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  

At the London Small Business Centre, I had the opportunity to participate in the Foodpeneur Advantage Scale-up Program, which was an excellent resource for entrepreneurs in the food industry. This program provided a wealth of knowledge, facilitated valuable networking opportunities, and offered guidance from experienced professionals, all of which were instrumental in helping my business grow. I feel very fortunate to have access to such a well-run program in Ontario, as it has equipped me with the tools and insights needed to navigate the complexities of running a successful food business. 

 What led you to start this business?

 The inspiration to start Grindstone Blends came from identifying a complete gap in the market for high-quality, gluten-free functional foods. After conducting extensive market analysis, I realized there was a significant demand for products that not only cater to dietary restrictions but also promote health and wellness. This insight fueled my passion to create a brand that addresses these needs, reflecting how entrepreneurs think about opportunities and challenges. By leveraging the insights gained from my research, I began building a business that I believe can make a meaningful impact in the food industry, providing nutritious options for consumers seeking gluten-free alternatives.  

What advice would you give to an aspiring Entrepreneur today?  

For aspiring entrepreneurs today, my key piece of advice is to embrace failure as a learning opportunity. The journey of entrepreneurship is filled with challenges and setbacks, but each failure provides invaluable lessons that can guide you toward success. Additionally, focus on mastering financial management; understanding your finances is crucial for making informed decisions and allocating resources effectively. Surround yourself with a supportive network, as building relationships can open doors and provide guidance when you need it most. Remember, entrepreneurship is not just about being your own boss; it’s about addressing the needs of your customers and continuously adapting to meet those needs. Stay curious, persistent, and open to learning, and you’ll be well on your way to achieving your business goals.  

 What’s in the future for your business? 

To build a reputation in the gluten-free manufacturing sector in Canada, being recognized for our commitment to health and trusted among Canadian consumers. Our goals include establishing lasting relationships with our retail vendors, ensuring that our products are widely available. In the short term, we are focused on developing and providing high-protein functional foods that cater to all age groups, promoting health and wellness through our offerings. By prioritizing quality and customer satisfaction, we aspire to be a leader in the gluten-free market, contributing positively to the health of our community.  

Learn more about Grindstone Blends.

Tell us about yourself.  

I’m Sarah Bedard, the founder of Dots and Baubles. I have a diverse background in the fashion industry, having worked in high-end boutiques, managed luxury retail departments, and been a merchandiser and buyer. I’ve also worked as a clothing designer, product developer, and freelancer as a stylist for publications like Cosmopolitan, Flare and Hello. I taught designing for Computers at Fanshawe College and ran a Retail Concept Store as a designated Career Coach for the Fashion Marketing Program. I’m passionate about fashion and creativity, which inspired me to create Dots and Baubles. 

Tell us about your business.  
Dots and Baubles is a boutique offering unique, high-quality fashion accessories and apparel. We focus on women-owned brands that are unique and local to Canada and the USA. We champion ethical practices and a personalized shopping experience. Operating since March 2024, we feature products from various women-owned brands. Our team includes the owner, Sarah Bedard, and a freelance content creator. 

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?  
The Small Business Centre has provided invaluable guidance in business planning, marketing strategies, and connecting with local networks. Their workshops and mentorship programs helped me streamline operations and build a solid foundation for Dots and Baubles. 

How has your business grown since SBC involvement?  
Since partnering with SBC, we’ve expanded our product offerings, strengthened our marketing strategies, and increased brand visibility through pop-up events and collaborations with local businesses. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?  
Starting Dots and Baubles was a lifelong dream. Losing my job in manufacturing sales was the push I needed to take the leap into entrepreneurship. My passion for fashion and love for creating unique shopping experiences drove me to make this vision a reality. 

What were some of the challenges you faced getting started, and how did you overcome them?  
Managing all aspects of the business on my own was initially challenging. I overcame this by utilizing local resources, such as Fanshawe College’s co-op programs, and collaborating with other businesses to share responsibilities and costs. 

As a busy entrepreneur, what do you like to do when you take a break?

I enjoy spending time with my family, exploring local shops, and staying inspired by visiting art galleries and community events. One of my passions is travelling and exploring other cultures across the world. 

What is the #1 small business book/blog/website you would recommend? 

The Lean Startup by Eric Ries is an essential read for any entrepreneur. It provides practical advice on building and scaling a business efficiently. 

Is there anything currently happening in the London business community that excites you? 

I’m excited about the growth of larger pop-up markets and collaborative events, which foster connections between local businesses and the community. 

Can you tell us about an entrepreneur you admire and why?  

I admire Gillian Harris for her ability to turn her passion for design into a successful business empire. Her commitment to supporting Canadian businesses, creativity and authenticity is truly inspiring. 

What’s the best business advice you’ve ever received and why? 

“Start small, but dream big.” This advice reminds me to focus on manageable steps while keeping the larger vision in mind. 

What advice would you give to an aspiring Entrepreneur today?  

Don’t be afraid to start, even if everything isn’t perfect. Take the first step, learn as you go, and leverage your network for support. 

What’s in the future for your business?   
In the short term, I plan to expand our store hours and invest in e-commerce. In the long term, I envision creating in-house branded products, participating in larger fashion events, and establishing Dots and Baubles as a must-visit boutique for fashion lovers. 

Learn more about Dots and Baubles.

Tell us about yourself.

Hey there, my name is Nancy, and I’m a Vietnamese-Canadian creative in London, Ontario. Growing up, I always had an interest in the arts, and I eventually landed at Western University to study just that. I never really saw myself realistically creating art as a steady career, which is why I started focusing on graphic design opportunities during my studies. Post-grad, I entered into the graphic design/advertising field, and throughout the next 6.5 years, I eventually moved into the product design tech industry.

Tell us about your business.

I started exploring my creative side again with extra free time during the pandemic. One of the many creative outlets I tried included polymer clay! For about a year, I explored creating handmade earrings and accessories and selling them on Etsy as a side gig – this is where my business, Oh That’s Neat, initially began. I ended up seeing more success than expected, and coupled with feeling like my passion for the product field was waning, I decided to make the jump in early 2022 to take my business full-time. And now, a couple of years later, I’m so happy to have dove in 100%. I’m my only employee at this time, but I do have some help from my amazing husband, who is always supportive and drives me to markets around London and the GTA.

What services/programs have you utilized at the London Small Business Centre and how have they helped your business?

I’ve applied to the Small Business Centre grant program [Starter Company Plus]. The grant funding has been very helpful in covering some costs to help grow my business. In addition, the monthly workshops and mentoring have been great in expanding my knowledge of all the different aspects of managing a business. 

What led you to start this business? Was there something that drew (or pushed) you into being an entrepreneur?

After 6.5 years in a more corporate setting, in varying sized companies, I just started to feel more and more stifled in my creativity, but to be honest just feeling overall very burnt out. Running my own business was something that I never even imagined was possible for me. Having that baby step with doing Oh That’s Neat as a side gig first really helped prime me to see that it could be realistic to go full-time. During my first year, balancing my regular job with this small business, I was able to make enough to qualify to get my GST/HST number, which was a good marker of success for me to go to the next level. When it was time to quit my full-time job, I told myself that I would give this a year to see if I could do it. I gave myself a financial goal of making at least what I was making at my former job – I ended up making more!

As a busy entrepreneur, what do you like to do when you take a break?

A lot of sleep, watching podcasts, and spending time with family and friends! When I’m in the thick of production for my business, it can oftentimes be hard to stay connected with people, so I love to schedule hang-out times with friends when I have a break. Outside of connecting with others, I really just love calm days at home with my husband and cat, where I can just lounge and wake up whenever I want!

Can you tell us about an entrepreneur you admire and why?

One of the first entrepreneurs I started to follow and admire online is Steffi Lynn, who owns Have a Nice Day. In general, I love her fun and vibrant art style, but on top of that, I really appreciate all the work she puts into expanding her product offerings while also doing more creative projects, such as murals and other advertising-related design work.

What advice would you give to an aspiring entrepreneur today?

I would say it’s okay to explore tons of opportunities in the first year just to see what works before narrowing things down. In my personal experience, when I started to attend in-person markets to sell my products, I would just try and apply to any I saw, and because I was so new, I didn’t know what to expect with what makes a good market. Eventually, over time, I found it to be more beneficial to cut off events that weren’t worth the time. It could be factors like the audience being my target, customer spending habits, vending fees not aligning with the value of the event, etc. I would keep notes and detailed profit info from all my markets so I can easily review them at the end of the year to evaluate which ones I want to focus on moving forward.

Learn more about Oh That’s Neat.

 

From left to right: Kahreen Nembhard (Jodybakez), Katrina Cline (Scythe & Sickle Tattoo), Gisele Ngam (Unik Afrifoods), Funmi Ogunshote (Amazing Bakery), Indira Major (Major Tax & Accounting), Gbenga Awomodu (Tweakcentric).

February is Black History Month—a time to celebrate the achievements and contributions of Black entrepreneurs in our community. At the Small Business Centre, we are proud to support and recognize the success of our Black-owned businesses, whose innovation, resilience, and leadership continue to inspire. This month, we invite you to join us in celebrating their accomplishments and exploring the incredible impact they have on London’s business landscape. Meet some of these great entrepreneurs!

Kahreen Nembhard is the soul behind Jodybakez crafting customized cakes with great love, detail, passion, and creativity. She started this business because she loves baking and has always been baking, assisting her mom to bake back home. Her specialties are the rum cake, Jamaican coconut drops, and Jamaican coconut gizzada. “Nothing is impossible. Once there is a will, there is a way you can do all things once you put your mind to it. Kahreen is a Foodpreneur Advantage Scale-up alumna.

Katrine Cline owns Scythe & Sickle Tattoo and went through the Starter Company Plus Program in 2022. The business was established in 2021 and is an open-concept, custom tattoo studio located at 613 Dundas Street in London’s OEV. They pride themselves on the art of their trade, humility, and grassroots. They offer custom tattoos, flash, cover-ups, reworks, aftercare, prints, stickers, and will soon be offering merchandise such as t-shirts and hoodies. “I hope to create a more inclusive tattoo community in London that values marginalized artists, so that people don’t have to experience what I went through to get to where I am.”

Gisele Ngam is the founder of Unik Afrifoods, an African-Caribbean grocery store and take-out restaurant. She completed the Starter Company Plus training in 2023. “My initial motivation for starting the business stemmed from a desire to have my own business and generate income—it was a dream I was determined to fulfill.”

Funmi Ogunshote is the owner of Amazing Bakery, a family-owned small business which was started in September 2020. Their main objective is to bring freshly baked, delicious bread and pastries of Nigerian origin to Canadians. “Be consistent and stay focused. Successful business takes focus, hard work, and resilience.” She participated in the Foodpreneur Advantage Scale-up program.

Indira Major is a Chartered Professional Accountant (CPA) and Certified General Accountant (CGA) with extensive experience across various industries, including non-profits, accounting firms, education, finance, and retail. She has worked in the Tax Department at KPMG and has a strong background in financial reporting, tax strategy, and business advisory services. As the owner of her own tax firm, Dr. Major is dedicated to helping businesses navigate the complexities of taxation and financial management. She earned her Bachelor’s Degree in Business Administration with a major in Accounting from St. Francis Xavier University. Indira furthered her expertise by completing the CPA In-Depth Tax Certification, a rigorous three-year program, and went on to earn a Master’s Degree in Accountancy and a Doctor of Philosophy (PhD) in Accounting from the University of Scranton, USA. Indira volunteers with the Small Business Centre programs, supporting entrepreneurs and giving back to the community.

Gbenga Awomodu is the owner of TweakCentric Solutions, a marketing communications and content solutions company that helps individuals and organizations connect better with their key stakeholders through storytelling. They work with personal brands and small businesses to shape their personal brands and achieve their career goals. For small businesses and other corporate organizations, Tweakcentric provides an avenue for strategic marketing and communications solutions to help drive business objectives. “I am excited to see increasing momentum in the support for and promotion of the set-up and growth of technology and tech-enabled startups here in London.”

Tell us about yourself.

I was born in Zaporizhzhia, Ukraine, and have over 15 years of experience as an entrepreneur. Before moving to Canada in 2022, I managed a tourism company and a women’s business club. However, the war in Ukraine forced my family to leave our home and start a new life in Canada. Relocating to Strathroy with my husband and three children was challenging, but it allowed me to combine my passion for cooking with my entrepreneurial skills. In Canada, I studied English intensively while volunteering in the community, which helped me integrate and develop connections. My family’s support and strong leadership skills have been key to my success.

Tell us about your business.

Alla’s Ukrainian Pierogies & More offers authentic Ukrainian pierogies made with natural ingredients alongside a variety of other dishes like soups and desserts. Established in February 2023, the business has grown from renting a small kitchen to opening a full-service restaurant with 12 tables in Strathroy. I also wholesale frozen pierogies and dumplings through “Ukrainian Pierogies Inc.” to local stores and markets. We proudly serve both individual customers and families looking for quick and nutritious meals.

What services/programs have you utilized at the London Small Business Centre, and how have they helped your business?

I have attended various entrepreneurship training sessions at the London Small Business Centre, which provided me with essential knowledge about Canadian business practices and marketing strategies. The SBC team offered guidance on structuring my business through the Foodpreneur Advantage Program and building a strong brand presence, which has been instrumental in my growth.

How has your business grown since SBC’s involvement?

With the support of the SBC, I’ve expanded from producing pierogies for local customers to managing a restaurant and wholesale operations. My network has grown significantly through local business events, and I’ve secured partnerships with cash-and-carry stores and delivery companies. The knowledge I gained from SBC workshops has enabled me to streamline production, enhance marketing efforts, and grow my customer base. Currently, we have one full-time worker on an internship and three part-time workers.

What led you to start this business?

After moving to Canada, I realized there was a demand for high-quality, homemade pierogies that could bring the taste of Ukrainian culture to Canadian families. Encouraged by friends and community members, I decided to turn my lifelong passion for cooking into a business. My desire to share my culture, combined with my entrepreneurial background, motivated me to start Alla’s Ukrainian Pierogies & More.

What were some of the challenges you faced getting started and how did you overcome them?

One of the biggest challenges was adapting to the Canadian business environment and learning a new language. To overcome this, I dedicated five hours daily to studying English and actively participated in local business events and conferences. Building relationships with the local community and leveraging support from organizations like the Small Business Centre also helped me navigate the challenges of starting fresh in a new country.

As a busy entrepreneur, what do you like to do when you take a break?

I enjoy spending time with my family, exploring nature, and participating in community activities. Volunteering at local events and engaging with the Rotary Club and Canadian Royal Legion gives me a sense of fulfillment while helping me stay connected to the community.

What advice would you give to an aspiring entrepreneur today?

Be persistent and open to learning. Surround yourself with a supportive network, attend workshops, and don’t hesitate to seek advice. Challenges are part of the journey, but with determination and adaptability, success will follow.

What’s in the future for your business?

I plan to expand the wholesale side of my business by introducing my pierogies to grocery stores across Canada. I also aim to host more pierogi-making workshops to share Ukrainian culture with the community. In the long term, I want to promote Ukrainian Pierogies INC as a recognized Canadian brand of authentic Ukrainian cuisine.

Learn more about Alla’s Ukrainian Pierogies & More