Monday, September 14th and Wednesday, September 16th @ 5:00 pm – 8:30 pm
Location: London SBC – 900 King St., London, ON
Application deadline: September 4th, 2026
This 6-hour workshop is designed to help early-stage business owners move from day-to-day survival to structured, sustainable growth. You’ll focus on strengthening your sales, improving profitability, and building a clear path forward.
What You’ll Gain
- Clarity on your growth priorities
- A more consistent sales approach
- Improved pricing and profitability awareness
- Tools for operational efficiency and improved focus
Workshop Modules
Module 1: Building Foundations for Business Growth
Build a strong foundation for sustainable business growth by understanding the key stages of business development, common challenges faced by young businesses, and the principles that support informed decision-making. Explore practical growth strategies by identifying new opportunities, strengthening existing revenue streams, and setting priorities for long-term success.
Module 2: Understanding Costs
Gain a clear understanding of your business costs, including fixed and variable expenses, and how they impact profitability. Learn how to identify cost drivers and make informed decisions to improve financial performance.
Module 3: Pricing Strategies
Develop pricing strategies that reflect the value of your products or services while ensuring profitability. Explore different pricing approaches and learn how to avoid common pricing mistakes that can limit business growth.
Module 4: Understanding Your Customers & Target Market
Identify your ideal customers and better understand their needs, behaviours, and purchasing decisions. Learn how market insights can help you tailor your products, services, and marketing for greater impact.
Module 5: Process Management – Sales & Operations
Improve business efficiency by developing simple, repeatable processes for sales and daily operations. Learn how effective systems reduce bottlenecks, improve customer experience, and create capacity for growth.
Module 6: Marketing ROI Assessment
Evaluate the effectiveness of your marketing activities by measuring what delivers results. Learn how to track return on investment, focus your marketing budget, and make data-informed decisions that support business growth.
Module 7: Cash Flow Management
Understand the importance of cash flow and how to effectively manage the movement of money through your business. Learn practical techniques to forecast cash flow, manage working capital, and avoid common cash shortages.
Module 8: Break-even Analysis
Learn how to calculate your break-even point and use it as a practical tool for planning and decision-making. Understand how sales volume, costs, and pricing influence profitability and support sustainable business growth
Outcome
By the end of this workshop, you will have a clearer direction, stronger business fundamentals, and a focused plan to accelerate your growth.
How do I sign up?!
Seats are limited. As an economic development program, priority will be given to individuals who are prepared to make a financial investment into growing the business and have the potential to create employment opportunities.
Best fit candidates:
- Have real-world business experience (1–3 years)
- Are generating some revenue but want more consistency
- Are ready to refine, focus, and grow intentionally
Not suited for individuals:
- Still in the idea or exploration stage.
- Unable to work on the business full-time
- Unable to participate in ongoing coaching and training opportunities.
Who Can Apply
Eligible participants for the Starter Company Plus program are:
- Over the age of 18.
- Growing a new start-up, expansion of an existing company less than 3 years in operation, or buying a business.
- Registered to collect HST.
- A Canadian citizen or permanent resident, and a resident of Ontario.
- Not a student and not returning to school.
- A sole proprietorship or a corporation in which the approved participant has the controlling interest.
- Able to commit 12-15 hours of training and mentorship (not including the Accelerate Your Business Workshop).
- Prepared to commit a minimum average of 35 hours a week running the business.
- Able to match the funds being requested, of which at least $2500 must be cash. The balance can be in-kind assets.
- Not or having not participated in another government-sponsored entrepreneurial training program in the last 12 months or received the Starter Company Plus grant before.
- Operating their business within Middlesex County.
Ineligible businesses for the Starter Company Plus program include:
- Distributorship/franchise
- Non-profit or charity
- Pay-per-click business
- Commissioned sales
- Multi-level marketing
- Single events
- Part-time/seasonal business
Apply to the Accelerate Your Business Workshop
Completion of this form does not guarantee acceptance into the program.
Grant Opportunity:
Individuals who successfully complete the workshop will have the opportunity to submit a plan and compete for a grant of up to $5,000*. The chances of receiving a grant will depend on the number of people in the workshop and the relative strength of the plan/pitch compared to other applicants.