Monday, May 25th and Wednesday, May 27th @ 5:30 pm – 8:30 pm
Location: London SBC – 900 King St., London, ON
This 6-hour workshop is designed to help early-stage business owners move from day-to-day survival to structured, sustainable growth. You’ll focus on strengthening your sales, improving profitability, and building a clear path forward.
What You’ll Gain
- Clarity on your growth priorities
- A more consistent sales approach
- Improved pricing and profitability awareness
- Tools for operational efficiency and improved focus
- A practical roadmap and action plan
Workshop Modules
Business Stage Reset
Understand common challenges at the 1–3-year stage and identify where your business is currently stuck (sales, time, operations, or cash flow).
Growth Strategy
Focus your efforts by identifying your most valuable customers, your core revenue drivers, and the best opportunities for growth.
Building a Sales Engine
Learn how to move from inconsistent sales to a simple, repeatable process including lead generation, conversion, and customer retention.
Marketing That Works
Refine your message and focus on practical, low-cost marketing strategies that attract the right customers and drive results.
Pricing & Profitability
Ensure your business is financially sustainable by understanding margins, identifying pricing opportunities, and avoiding common underpricing mistakes.
Operations & Time Management
Reduce bottlenecks and free up your time by streamlining processes, delegating effectively, and implementing simple systems.
Financial Basics
Gain clarity on key numbers you should track and how to better manage cash flow.
Your roadmap for growth
Leave with a clear, focused plan including one revenue goal, three priority actions, and a simple weekly execution plan.
Outcome
By the end of this workshop, you will have a clearer direction, stronger business fundamentals, and a focused plan to accelerate your growth over the next 90 days.
How do I sign up?!
Seats are limited. As an economic development program, priority will be given to individuals who are prepared to make a financial investment into growing the business and have the potential to create employment opportunities.
Best fit candidates:
- Have real-world business experience (1–3 years)
- Are generating some revenue but want more consistency
- Are ready to refine, focus, and grow intentionally
Not suited for individuals:
- Still in the idea or exploration stage.
- Unable to work on the business full-time
- Unable to participate in ongoing coaching and training opportunities.
Who Can Apply
Eligible participants for the Starter Company Plus program are:
- Over the age of 18.
- Growing a new start-up, expansion of an existing company less than 3 years in operation, or buying a business.
- Registered to collect HST.
- A Canadian citizen or permanent resident, and a resident of Ontario.
- Not a student and not returning to school.
- A sole proprietorship or a corporation in which the approved participant has the controlling interest.
- Able to commit 12-15 hours of training and mentorship (not including the Accelerate Your Business Workshop).
- Prepared to commit a minimum average of 35 hours a week running the business.
- Able to match the funds being requested, of which at least $2500 must be cash. The balance can be in-kind assets.
- Not or having not participated in another government-sponsored entrepreneurial training program in the last 12 months or received the Starter Company Plus grant before.
- Operating their business within Middlesex County.
Ineligible businesses for the Starter Company Plus program include:
- Distributorship/franchise
- Non-profit or charity
- Pay-per-click business
- Commissioned sales
- Multi-level marketing
- Single events
- Part-time/seasonal business
Completion of this form does not guarantee acceptance into the program.
Grant Opportunity:
Individuals who successfully complete the workshop will have the opportunity to submit a plan and compete for a grant of up to $5,000*. The chances of receiving a grant will depend on the number of people in the workshop and the relative strength of the plan/pitch compared to other applicants.